Marketing and Enablement Manager

2 days ago

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Covetrus

WebsiteLinkedInAll Job Openings

5001 - 10000

💰 Seed Round on 2021-01

Description

• Develop and manage programs and promotions to generate demand and support growth of our partner and supplier offerings. • Responsible for all sales and marketing enablement activities to support success with our membership base. • Design, implement, and manage structured partner programs and promotions to foster mutual growth and loyalty. • Provide the tools, resources, and support needed to effectively sell our membership benefits. • Build, manage and ensure continuous flow of communication with our Member Advisory Board. • Accountable to partner with Sales, Operations and Supplier Relations to create, plan and execute educational events, training sessions, webinars and workshops. • Support onboarding programs for new partners, suppliers and sales hires. • Ensure all enablement materials are accurate, up-to-date, and aligned with the company's messaging and brand standards. • Develop and implement a comprehensive sales enablement strategy that aligns with commercial goals and objectives. • Track and analyze key performance metrics to measure effectiveness and identify areas for improvement. • Create and maintain content, including sales playbooks, training materials, product collateral, and competitive analysis. • Create and maintain marketing project tracking and calendars for transparency. • Ensure goals and objectives are strategically and tactically aligned to differentiate our membership offerings from the competition.

Requirements

• Must possess bachelor’s degree in a business-related field, MBA a plus. • 5+ years of Customer marketing experience (B2B/B2B2C a plus), program/promotion marketing or commercial enablement. • Experience working with membership and loyalty programs is a plus. • Program management experience with demonstrated ability to define, execute, and drive strategies. • Proven track record driving towards growth goals with set targets and timelines. • Strong understanding of training methodologies and adult learning principles. • Strong analytical skills with the ability to assess program effectiveness, ROI and implement improvements. • Possess exceptional verbal and written communication skills; clear, concise, unambiguous, and structured. • The successful candidate must showcase an ability to achieve results through collaboration and an ability to build informal/formal networks internally and externally to get things done. • Able to work both independently and with cross-functional teams. • Insatiable drive to make things better.

Benefits

• 401k savings & company match • Paid time off • Paid holidays • Maternity leave • Parental leave • Military leave • Other leaves of absence • Health, dental, and vision benefits • Health savings accounts • Flexible spending accounts • Life & disability benefits​ • Identity theft protection • Pet insurance • Certain positions may include eligibility for a short term incentive plan