Events Marketing Manager

2 days ago

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innovation • internet • technology • advertising • media

10,000+

💰 $4.8M Series B on 1995-11

Description

• spearheading the growth of our event marketing efforts. • responsible for developing integrated marketing initiatives that build awareness, drive revenue and provide sales enablement for TechCrunch events. • execution of strategies designed to grow TechCrunch’s event audience, measured by attendees and online coverage. • working with editorial, design and audience development teams to create compelling pitches for potential event attendees. • proactively collecting, analyzing and recommending action based on performance of campaigns.

Requirements

• 5+ years marketing experience primarily in B2C marketing for event products or similar consumer products. • Experience within or working with technology companies and startups is a plus. • Located in the San Francisco Bay Area • A Bachelor’s degree or higher in Marketing, Communications, Business or a relevant job experience • A general knowledge of marketing approaches and how to drive customer behaviors across email, social and display media channels, both paid and organic. • Proven track record driving event attendance growth through data-driven, ROI positive campaigns. • Comfort delivering candid feedback, particularly as it relates to the core goals of driving more ticket sales and creating experiences that inspire loyalty in our audiences. • Experience with executing campaigns on CRM systems like Hubspot, ranging from building and deploying email campaigns, maintaining and building subscriber databases to reporting on performance and efficacy of campaigns.

Benefits

• healthcare • 401K savings plan • company holidays • vacation • sick time • parental leave • employee assistance program