Bertelsmann SE & Co. KGaA
Bertelsmann SE & Co. KGaA is a global media and education company that has evolved from a small book publisher founded in 1835 into a diverse organization with over 80,000 employees worldwide. The company operates various business units, including the RTL Group, Penguin Random House, BMG, Arvato Group, Bertelsmann Marketing Services, and Bertelsmann Education Group, which offer job opportunities across about 50 countries. Bertelsmann is dedicated to fostering an equitable and inclusive workplace, encouraging personal initiative, creativity, and diverse perspectives among its workforce.
Performance Marketing Manager
March 14
Bertelsmann SE & Co. KGaA
Bertelsmann SE & Co. KGaA is a global media and education company that has evolved from a small book publisher founded in 1835 into a diverse organization with over 80,000 employees worldwide. The company operates various business units, including the RTL Group, Penguin Random House, BMG, Arvato Group, Bertelsmann Marketing Services, and Bertelsmann Education Group, which offer job opportunities across about 50 countries. Bertelsmann is dedicated to fostering an equitable and inclusive workplace, encouraging personal initiative, creativity, and diverse perspectives among its workforce.
📋 Description
• Du konzipierst und steuerst Performance-Marketing-Kampagnen über Kanäle wie Google, Meta und LinkedIn. • Dazu konzipierst du Affiliate Marketing Maßnahmen. • Du analysierst Zielgruppen, entwickelst passende Strategien und sorgst für effektive Lead-Generierung. • Du arbeitest eng mit dem Product-Team und Growth-Team zusammen, um Marketingmaßnahmen basierend auf der Produkt-Roadmap sowie Neuerungen im Produkt selbst abzustimmen. • Du führst Performance Analysen durch und leitest Maßnahmen für alle Marketing Assets ab, wobei du auch KI-Anwendungen zur Optimierung der Marketing Performance nutzt. • Du optimierst SEO- und SEA-Maßnahmen, um Reichweite und Performance kontinuierlich zu steigern.
🎯 Requirements
• Du hast ein einschlägiges Studium o.ä. absolviert und hast idealerweise bereits erste Erfahrung (ca. 1 - 3 Jahre) im Performance Marketing gesammelt, idealerweise in einem Startup oder Agenturumfeld. • Du kennst dich aus mit SEO, SEA, Zielgruppenanalysen und der Analyse von KPIs aus und kannst daraus Maßnahmen ableiten. • Du bist datengetrieben und hast ein starkes analytisches Mindset, um Ergebnisse zu bewerten und zu optimieren. • Du arbeitest eigenständig, bist neugierig und bringst gerne neue Ideen ein, um unsere Performance zu verbessern. • Du sprichst Deutsch & Englisch auf C-Level, um Kunden und Zielgruppen souverän zu erreichen.
🏖️ Benefits
• 30 Tage Urlaub und zwei Tage extra am 24.12. und 31.12. sowie zwei Tage Sonderurlaub für soziale Projekte • Urban Sports Club Mitgliedschaft - Trainiere flexibel in hunderten Studios & Sportarten europaweit! • Zugriff auf umfassende Weiterbildungsangebote mit über 5.000 E-Learning-Inhalten. • Finanzielle Vorteile wie vermögenswirksame Leistungen . • Viele weitere Corporate Benefits aus dem Hause TERRITORY bzw. Bertelsmann.
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