Marketing Specialist

October 29

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Cro Metrics

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Conversion Rate Optimization • SaaS • Growth Hacker • User Testing • eCommerce

51 - 200 employees

🤝 B2B

Description

• Cro Metrics is in search of a Marketing Specialist committed to elevating brand awareness and engagement through ABM campaigns and compelling content. • As the Marketing Specialist, you will develop and produce high-quality content aimed at increasing brand awareness, fostering audience engagement, and generating leads with a focus on three key areas: • 50% content writing - Both long and short form across channels. • 25% campaign execution and management - Own and execute lifecycle and social campaigns for our growth marketing agency. • 25% BD support - Maintain and evolve HubSpot and other BD and CRM engagements and supporting tools. • This role will work collaboratively with the marketing team to support the Director of Marketing in developing and executing various marketing initiatives. • Responsibilities will span multiple channels, including advertising, social media, email marketing, content creation, webinars, sales enablement, and events.

Requirements

• 3+ years of B2B marketing experience. • Top-tier digital content writing skills both long and short form • Proven experience creating digital content on various marketing platforms. • Driven by the details but know how to balance good and great based on urgency. • Ability to analyze data, tell clear and compelling stories in a concise and influential manner • Experience with Hubspot, Figma, and Wordpress is preferred. • A passion for building relationships and cross-functional teamwork.

Benefits

• 401(k) with 100% match up to first 4% • Vision, dental, HRA, HSA, FSA and other support benefits • Medical employee coverage at 90% or greater for most plans • 4 weeks of PTO and increases to 5 weeks after 3 years + up to 5 days of paid bereavement • 9 days of company paid holidays • Gender-neutral parental leave • Work Perks - covers extras for healthcare, wellness and your pet • Customized career plan in your first 90 days • Laptop and gear of your choice • Fully remote working environment • Welcome packages and endless surprises • Annual Company Retreat and periodic meetups