Paid Search Supervisor, SEM

September 17

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CrossMedia Inc.

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Description

• We are hiring a Supervisor to manage paid search strategy for key national clients. • Our ideal candidate loves the fun fast-paced nature of the business yet is comfortable working in a casual environment. • This is a great match for those who love mentoring team members and take pride in the team success. • We love your entrepreneurial attitude and welcome participation in helping us build the agency with new platforms, tools, ideas, and opportunities. • Oversee and lead the development and implementation of comprehensive paid search strategies to meet client objectives. • Execute and optimize a variety of media tactics, such as Search Engine Marketing (SEM), Google PMAX, Demand Gen), Retargeting, Audience Targeting, and Shopping campaigns. (Hands on keyboard) • Manage monthly and daily spend activities for assigned clients, preferably handling six-figure monthly budgets or higher. • Lead regular status update calls with clients to review performance and discuss optimization strategies. • Plan, coordinate, and administer numerous presentations for managed accounts, providing detailed insights and strategic recommendations. • Communicate key performance trends to account leads and clients effectively, ensuring transparency and clarity. • Collaborate with various internal and external stakeholders to ensure cohesive and effective campaign execution. • Provide leadership and mentorship to junior team members, fostering a collaborative and growth-oriented team environment. • Demonstrate strong organizational skills to balance tight deadlines, manage multiple projects, and navigate challenges effectively. • Proactively identify opportunities for account and process improvement and efficiency within current strategy and tactics. • Develop and implement testing strategies to continuously improve ad performance and client ROI.

Requirements

• Possess 4+ years of experience working with paid search and strategy, including hands-on experience in Google Ads, SA360 (Search Ads 360), and other third-party management platforms (Kenshoo, Marin, etc.) • 1-2 years of experience working in e-commerce platforms like Amazon, Roundel, Walmart Connect, Criteo, Instacart, and Kroger. (Hands on keyboard) • Experience working on enterprise brands focused on driving efficient sales, leads, and other key performance indicators. • Experience running a variety of media tactics within those platforms such as SEM, GDN, Retargeting, Audience Targeting, and Shopping. • Manage monthly and daily spend activity on your assigned clients (Six Figure Monthly Budgets Preferred – Minimum) • Plan, coordinate.and administer numerous presentations for your managed accounts • Lead regular status update calls with clients to ensure optimal performance • Provide daily, weekly, monthly and yearly reporting & analysis strategy • Communicate key performance trends to your account lead and clients • Conduct keyword research to drive new areas of growth for your clients • Create effective ad copy to produce optimal click through and conversion rates

Benefits

• Work from anywhere flexibility including hybrid/remote office options to empower you to work your way • Open PTO policy and paid sabbaticals at significant milestone anniversaries • Fully-funded healthcare options and agency-wide physical & mental health support • 401(k) with company match, student loan relief program and financial counseling support • Generous paid parental leave policy • Life milestone recognition & support • The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) • Cell phone/tech reimbursement • Student Loan payment plan • Tuition reimbursement • And burgers – lots and lots of burgers