Demand Generation Marketer

August 20

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Description

• Develop and implement digital marketing strategies to drive online traffic to the company's website and generate leads • Manage and optimize digital advertising campaigns across various platforms including Google Ads and LinkedIn • Manage the email marketing calendar, including the planning, execution, and optimization of email campaigns • Experiment and execute on new channel strategies (webinars, organic social, and digital and event sponsorships) • Develop and manage detailed reporting for traffic, pipeline, revenue, spend, and ROI • Provide actionable insights and recommendations to senior management based on comprehensive data analysis and performance metrics • Collaborate with cross-functional teams to ensure consistent messaging and branding across all digital channels • Manage relationships with related vendors/agencies (digital, social, marketing automation), and review/evaluate agency performance, ensuring alignment with business objectives and identifying areas for improvement

Requirements

• 5+ years of demand gen and/or digital marketing experience at a growing B2B SaaS startup • Extensive experience in email marketing, social advertising, SEM, and paid digital • Highly analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions • Experience working with marketing analytics tools and platforms • Enthusiasm for experimentation and operating in a lean and scrappy manner as we scale our business • Flexibility and adaptability to changing priorities and business needs • Passion for marketing and staying up-to-date with industry trends and developments • Experience working with startups and/or VCs a plus

Benefits

• Health and dental insurance: We cover you and your family's medical/dental/vision insurance 100% in the USA. Internationally we match local health coverage for you and your family. • Flexible vacation: Take time off when you need it! We find most employees take 3-4 weeks in addition to holidays, but there are no firm rules. We trust our employees to know what's best for them. • Paid parental leave: 12 weeks of paid leave for all new parents in the USA. Internationally we match parental leave standards in your area. • Complete transparency: Everyone has full access to business metrics and financial information about the company. • Regular offsites: While we are a remote first company and build our communication, processes, and structures with a dispersed workforce in mind, we also love getting the team together.