Demand Generation Strategist

July 31, 2024

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SmartBug Media

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SmartBug Media is a full-service digital marketing agency specializing in leveraging the HubSpot platform to help businesses grow. They offer a range of services including HubSpot onboarding, marketing, sales, service, content, commerce, and operations hubs. SmartBug Media assists clients across various industries like healthcare, education, manufacturing, and SaaS with demand generation, revenue operations, paid media, web services, sales enablement, and customer success strategies. They focus on increasing marketing and sales effectiveness through proven strategies, automation, and hands-on training. Their accolades as a highly decorated HubSpot digital agency underscore their commitment to creating scalable solutions for predictable, resilient growth.

inbound marketing • content marketing • web design • web development • social media

51 - 200 employees

Founded 2013

🤝 B2B

☁️ SaaS

📋 Description

• The Demand Generation Strategist will report to the Direct of Demand Generation and lead the demand gen efforts for a small portfolio of clients. • You will be responsible for translating and executing high-level digital strategies from our account strategy team into robust and compelling outcomes for our clients—generating demand and qualified leads for our clients’ products and services. • You will play a lead role in the client's pipeline creation and revenue generation. • You are expected to have well-rounded, expert-level demand generation skills beyond inbound marketing. • You will work closely with the SmartBug account strategist and other cross-functional teams to ensure alignment with overall business objectives.

🎯 Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. • Minimum of 5 years of experience in demand generation strategy and execution. • Proven experience with HubSpot Marketing Hub and a deep understanding of the HubSpot ecosystem. • Deep knowledge of demand gen strategies outside of inbound marketing. • Experience with additional digital tools (Google Ads, WordPress, Social Posting and Monitoring, etc.). • Experience in setting and achieving annual and quarterly goals for clients. • Demonstrated ability to build and maintain a positive and productive team spirit without sacrificing client goals and adhering to SmartBug values. • Strong interpersonal skills. • Demonstrated ability to ensure high client satisfaction and retention and achieve demand generation, lead generation and ROI goals. • Exceptional communication and presentation skills. • High level of organization, attention to detail, and the ability to manage multiple priorities.

🏖️ Benefits

• Annual Salary between $70,000 - $90,000 DOE • Health insurance with company contribution • Paid maternity and paternity leave • Paid vacation • Paid time off • Unlimited sick time • 4-week paid sabbatical every 5 years of employment • Monthly remote work allowance • 401(k) with employer matching • Flexible spending plan • Company-funded short-term disability and life insurance • Long-term disability • Annual leadership conference, SmartBug Palooza • Training budget • The flexibility of working remotely • MacBook Air issued to you at time of hire