Paid Media Strategist
August 16
Description
• Developing, implementing, and leading the account’s paid media strategy for various channels including Google Ads, Microsoft Ads, Amazon, YouTube, LinkedIn, Facebook/Instagram, and other third-party ad platforms in service of B2B and DTC customers. • Defining important metrics for paid media performance • Running and overseeing paid media content • Effectively monitoring account budgetary goals • Measuring the success of every paid media campaign based on the performance of account KPIs • Staying up to date with latest paid media best practices and technologies • Working in and delegating multidisciplinary teams with copywriters and designers • Effectively collaborating with internal team members servicing the account • Having a deep understanding of the client’s business, objectives, and current gaps • Ensuring the precise and seamless execution of account strategies • Actively identifying and removing barriers to success • Understanding at a high level the marketing technology required to make plans successful while continually expanding on this knowledge as needed • Recommending improvements to SmartBug’s internal processes as it relates to paid media. • Actively researching and collecting data to help inform paid media strategies moving forward • The regular reporting on and monitoring of performance and optimization results • Driving client's revenue growth through paid media strategies and tactics • Rocking The Client Experience & Improving Client Retention • As the main point of contact for directly assigned accounts, the remote Paid Media Strategist plays a key role in creating a client experience that rocks and improves client retention. • The Paid Media Strategist works to meet the client’s revenue goals, while also providing a flawless client experience through: • Operating as the main point of contact for all matters specific to your directly assigned accounts • Building and maintaining strong, long-lasting customer relationships • Overseeing customer account management for directly assigned accounts, including negotiating contracts and agreements to improve profit; escalating to Director as needed. • Developing trusted advisor relationships with key account contacts, customer stakeholders, and executive sponsors. • Ensuring the timely and successful delivery of our solutions according to customer needs and objectives. • Coordinating with internal stakeholders to provide the client weekly status updates and also providing monthly/quarterly updates on initiatives to internal and external team members. • Working to resolve challenging client requests or issue escalations as needed. • Educating the client on critical initiatives, strategies, execution best practices, or technology. • Staying up-to-date with trends to help identify opportunities for the client. • Communicating opportunities to improve the client experience with SmartBug leadership. • Consistently driving value for our clients while effectively communicating that value both internally and externally • Other responsibilities as assigned.
Requirements
• A minimum of 5 years experience in developing, implementing, and leading paid media strategy for various channels including Google Ads, Microsoft Ads, and YouTube. LinkedIn, Facebook/Instagram, and other third-party ad platforms (preferred) • At least two years of experience in a client-facing or customer service role. • Certification in Google Ads Search. • Experience in paid e-commerce is a plus but not required. • Proven ability to manage multiple projects and consistently meet deadlines • Excellent organization and time management skills • Ability to lead and direct internal resources with confidence, identify and act on project issues and risks, seeing each through to its proper resolution • Solid business acumen, management, and problem-solving skills • Hands-on experience with project management systems is required; experience with Teamwork is strongly preferred • Proven relationship-building skills and communication experience • Strong presentation skills and ability to communicate with executive-level clients • Proficiency in Microsoft Office and Google Suite • Experience working remotely in similar roles is strongly preferred
Benefits
• Health insurance with company contribution • Paid maternity and paternity leave • Paid vacation • Paid time off • Unlimited sick time • 4-week paid sabbatical every 5 years of employment • Monthly remote work allowance • 401(k) with employer matching • Flexible spending plan • Company-funded short-term disability and life insurance • Long-term disability • Annual leadership conference, SmartBugaPalooza • Training budget • The flexibility of working remotely • MacBook Air issued to you at the time of hire
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