Brand Performance Marketer

August 9

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HER App

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Dating • LGBT • Tech • App • Social Networking

11 - 50 employees

Description

• Create and execute innovative marketing campaigns that align with HER's brand voice and mission. • Develop compelling content for organic social media, ensuring engagement and growth across platforms. • Coordinate and manage content marketing initiatives, including blog posts, newsletters, and videos. • Oversee the planning, creation, and distribution of content across HER’s social media channels. • Utilize data-driven insights to optimize content performance and engagement. • Foster a vibrant online community, encouraging user-generated content and authentic interactions. • Craft and distribute press releases to secure media coverage and build brand credibility. • Cultivate relationships with influencers, bloggers, and media outlets to amplify HER’s presence. • Monitor and respond to social media mentions, ensuring positive brand representation. • Develop and manage paid advertising campaigns across digital platforms to drive user acquisition and brand awareness. • Collaborate with creative and analytics teams to produce compelling ad creatives and measure campaign effectiveness. • Explore sponsorship opportunities and partnerships to enhance brand visibility. • Ensure all marketing efforts consistently reflect HER’s brand values and personality. • Monitor brand sentiment and market trends to adapt strategies accordingly. • Report on campaign performance, providing insights and recommendations for continuous improvement.

Requirements

• 3-5 years of experience in brand marketing, preferably within the consumer tech or mobile spaces. • Passion for HER’s mission and a deep understanding of the LGBTQIA+ community. • Proven track record of creating and executing successful marketing campaigns across owned, earned, and paid channels. • Strong understanding of social media platforms, content marketing, and digital advertising. • Excellent written and verbal communication skills, with a knack for storytelling. • Creative mindset with the ability to think outside the box and embrace bold ideas. • Complete self starter growth mindset. Ability to find growth opportunities and execute autonomously.

Benefits

• Competitive salary, benefits, and opportunities for professional growth.