Paid Media Specialist

March 7

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Communication Service for the Deaf (CSD)

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Communication Service for the Deaf (CSD) is an organization that has been working since 1975 to empower both Deaf and hearing individuals to succeed together. CSD offers a variety of programs and services, such as ASL Now, CSD Access, and DeafHealth, to promote accessibility and success for Deaf and hard of hearing communities. The company collaborates with partners like Tive Technology to enhance accessibility and provides resources for hiring Deaf employees and supporting Deaf-owned businesses. CSD believes in treating disability as diversity and values Deaf identities for their unique contributions to society.

sign language interpreting • deaf and hard of hearing services • advocacy • community-based programs • contact center services

1001 - 5000 employees

Founded 1975

🤝 Non-profit

📚 Education

🌍 Social Impact

💰 $75k Grant on 2017-11

📋 Description

• The Paid Media Specialist will be responsible for planning, executing and optimizing paid advertising campaigns that align with the mission of the Deaf and Disabled Telecommunications Program (DDTP). • This role involves developing and managing advertising strategies across multiple platforms, including paid search, display networks, and other media channels. • The Paid Media Specialist will work closely with the Marketing Director, Outreach Director, and other program stakeholders to ensure all paid media effectively reaches and engages target audiences.

🎯 Requirements

• Proficiency in paid media platforms (e.g. Google Ads, LinkedIn Campaign Manager, etc.) • Experience with campaign tracking, optimization and budget management. • Strong analytical skills and the ability to interpret data to make informed decisions. • Excellent written and verbal communication skills. • Experience with marketing analytics tools (e.g., Google Analytics, SEMrush). • Familiarity with traditional media channels and advertising techniques. • Creative thinking and problem-solving abilities. • Detail-oriented with strong organizational and project management skills, with the ability to manage multiple projects and meet deadlines. • Excellent interpersonal skills, with a proven ability to collaborate with cross-functional teams, including marketing, outreach and technical teams. • Exceptional verbal and written communication skills. • Ability to convey complex information in a clear and accessible manner for diverse audiences, including the deaf and disabled communities. • Ability to think creatively and strategically to develop media plans that drive awareness, leads and conversions as well as support DDTP’s mission and goals.