Campaign Manager - Paid Social

March 1

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GR0

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At GR0, we are in the business of helping businesses. We’re constantly striving

Seo • Content Writing • Influencer Marketing • Affiliate Marketing • Email Marketing

51 - 200 employees

📋 Description

• Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals. • Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing. • Identify and escalate critical performance issues, ad disapprovals, and client concerns with a clear resolution plan. • Manage 10-12 accounts at full bandwidth or $50,000 in Monthly Recurring Revenue (MRR). • Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices. • Developing understanding of Multi-Touch Attribution for social platforms, able to support campaign analysis and attribution reporting for clients. • Stay updated on paid social trends and best practices, proactively adjusting campaigns to align with platform updates and audience behavior. • Develops creative strategies for social ads, engaging in testing to improve creative performance. • Conduct A/B testing, audience segmentation, and creative adjustments to improve engagement and ROI. • Present data-driven insights to clients, offering recommendations to enhance paid social engagement. • Analyze client business models and align paid social strategies with revenue and engagement objectives. • Contribute to internal training efforts, mentoring junior team members on campaign execution best practices. • Execute operational workflows to improve campaign efficiency and effectiveness.

🎯 Requirements

• Strong understanding of social ad targeting, budget management, and ad creative strategies. • 1-2 years of client management experience, primarily with SMBs. Can independently manage client interactions related to paid social campaign updates. • Expertise in optimizing ad performance through testing, data analysis, and audience segmentation. • Demonstrates ability to engage with clients confidently, discussing performance metrics and addressing questions with minimal supervision. • Proficiency in Meta, TikTok, and LinkedIn Ads platforms. • Understands how different business models affect paid social strategy, contributing insights during team discussions. • Excellent problem-solving skills and the ability to handle mid-tier escalations independently. • Manages daily operational tasks in paid social campaigns, adhering to workflow guidelines and ensuring smooth execution. • Strong organizational skills to manage multiple projects and deadlines simultaneously. • Ability to adapt to changes in paid social platforms and industry trends.

🏖️ Benefits

• Shared Financial Success - GR0 believes strongly in equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total annual salary for this role is market competitive- $70,000 - $80,000 (commensurated with experience) • Health and Family Benefits - GR0 offers comprehensive medical, dental, and vision coverage options for GR0ers and their families. • Unlimited PTO - We know that rest is vital to your well-being and career success, so we give you the flexibility and trust to take it when you need it. • Community Impact - GR0 is committed to supporting the communities where we work and live by partnering with local charitable organizations to give back in various ways.