CORE Higher Education Group
CORE Higher Education Group is a comprehensive provider of solutions for higher education institutions, particularly in the health sciences sector. They streamline clinical and experiential learning management, competency mapping, and eLearning for colleges, universities, and health systems, enhancing student assessments and recruiting processes. With a focus on improving program efficiency and career readiness, CORE integrates technology to support the next generation of health science professionals and their educational pathways.
CORE ELMS • CORE CompMS • CORE ePortfolio • COREreadiness • Experiential Education
11 - 50 employees
Founded 2006
📚 Education
⚕️ Healthcare Insurance
🛍️ eCommerce
💰 Private Equity Round on 2022-06
Demand Generation Manager
February 14
CORE Higher Education Group
CORE Higher Education Group is a comprehensive provider of solutions for higher education institutions, particularly in the health sciences sector. They streamline clinical and experiential learning management, competency mapping, and eLearning for colleges, universities, and health systems, enhancing student assessments and recruiting processes. With a focus on improving program efficiency and career readiness, CORE integrates technology to support the next generation of health science professionals and their educational pathways.
CORE ELMS • CORE CompMS • CORE ePortfolio • COREreadiness • Experiential Education
11 - 50 employees
Founded 2006
📚 Education
⚕️ Healthcare Insurance
🛍️ eCommerce
💰 Private Equity Round on 2022-06
📋 Description
• Lead Demand Generation strategy for CORE Higher Education Group • Develop and execute targeted email marketing campaigns for higher education segments • Manage and optimize paid media efforts including PPC, display, and retargeting • Enhance SEO strategies to improve organic search rankings • Plan and execute high-impact webinars • Create A/B test landing pages to maximize conversions • Analyze lead-to-revenue funnel for conversion rate improvement • Track and report on key campaign metrics to assess effectiveness
🎯 Requirements
• Bachelor’s degree in marketing, business, communications, or related field • Proven experience in demand generation for SaaS companies • HubSpot certification • Proficiency in marketing automation platforms, CRM tools, SEO, and digital advertising • Strong communication and collaboration skills • Ability to travel up to 50% of the time • Self-starter with the ability to work independently in a remote environment • Master’s degree in marketing, business, communications, or related field (preferred) • Experience in higher education technology or marketing (preferred) • Familiarity with webinar platforms and analytics tools (preferred)
🏖️ Benefits
• Competitive salary & performance-based incentives • Comprehensive health benefits (medical, dental, vision, life insurance) • 401K with generous company match • Flexible PTO policy & paid holidays • Exciting career growth opportunities in a fast-growing B2B SaaS company • Collaborative, energetic culture—we celebrate wins and encourage creativity!
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