Content Design Manager

5 days ago

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Curriculum Associates

WebsiteLinkedInAll Job Openings

Education • Educational Publishing • K-12 • Education technology • Curriculum

1001 - 5000

Description

• The Content Design Manager is responsible for developing engaging website content that drives lead generation, awareness of the Curriculum Associates brand and products, and seamless customer engagement. • Lead a cross-departmental website audit and migration in advance of a website redesign. • Develop comprehensive onsite content strategies that satisfy user needs and align with sales and marketing objectives. • Collaborate with cross-functional teams, including product, creative, demand generation, and regional marketing to shape the content strategy for various digital initiatives. • Identify content gaps and opportunities based on audience needs and industry insights and recommend content types and formats to maximize engagement and ROI. • Develop content templates and guidelines to maintain consistency, quality, and engagement; partner with brand team and others for consistency. • Leverage analytics and performance metrics from the Data and Analytics team to monitor content effectiveness and optimize content to improve conversion rates and engagement. • Conduct user testing to collect user insights, behaviors, needs, and patterns, translating these insights into content strategies that drive engagement and satisfaction. • Partner with SEO specialist to optimize content for organic search. • Collaborate with the marketing automation team to integrate content into lead-nurturing workflows. • Engage in joint brainstorming sessions and build bridges with the product team to deepen mutual understanding and foster an exchange of insights, ideas, and best practices.

Requirements

• Experience with a website redesign • Proficient with SEO writing and SEO best practices • Experience with A/B testing tools and implementation of A/B tests • Experience using a content management system, Sitecore a plus • Experience and knowledge of UX best practices in forming a website wireframe • Experience with data and analytics tools and ability to leverage data to understand performance • Ability to manage complex and fast-moving projects from start to finish and meet deadlines • Proven track record of making data-driven decisions to optimize website performance in content • Exceptional organizational skills and time management abilities.

Benefits

• Temporary and per diem employees who average, and maintain, at least 30 hours of work per week may become eligible for medical coverage, under the Affordable Care Act, after an initial waiting period. • Temporary and per-diem employees working more than 20 hours per week are eligible for twelve paid holidays. • All temporary and per-diem employees are eligible for accrued sick time.