Content Marketing Specialist

2 days ago

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EBQ

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CRM Optimization • B2B Data • Marketing • B2B Appointment Setting • Sales

201 - 500

Description

• This position plays an integral part of the EBQ’s marketing team, producing copy for various content types. • Responsible for promoting clients and increasing client engagement. • Conduct research and develop content marketing strategies. • Perform ongoing keyword research. • Optimize copy and landing pages for SEO. • Create/re-purpose high-quality content to engage the audience. • Write and edit various types of content including blog posts and emails. • Ensure SEO optimization of content. • Promote and curate content on social media. • Manage core marketing technologies and platforms.

Requirements

• Highly motivated and disciplined self-starter with excellent oral and written communication skills. • Proven background in content marketing or copywriting. • BS/BA in Marketing, Advertising, Journalism, PR, or Communications. • Equivalent work experience will also be considered. • Track record of creating content of different formats. • Experience working with other marketers in a team environment. • Familiarity with SEO practices. • Knowledge of SEM as it relates to PPC campaigns. • Process-oriented. • Proficiency in Google AdWords strategy and administration is desirable but not required.