Marketing Content Specialist
2 days ago
Description
•The Marketing Content Specialist is responsible for strategically planning, executing, and optimizing data-driven digital marketing content •This role creates marketing content to capture, convert, and retain students •Continuously analyze content performance to refine strategy and maximize ROI •Contributes to enterprise level communications to align content efforts with broader business objectives
Requirements
•5+ years practical digital marketing experience •Bachelor’s degree required, graduate degree a plus •Experience with project management and reporting •Experience with marketing analytics and data analysis •Experience with B2C and B2B marketing •Experience working with Drupal and Active Campaign a plus •Experience with media relations preferred
Benefits
•401(k) plan with company contribution up to 16% •Generous time off package that includes paid vacation, personal, sick, and holidays •Paid maternity and parental leave •Tuition reimbursement •Medical, dental, vision, and prescription coverage
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