Digital Marketing Strategist

November 4

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CUSG

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Technology • Marketing • HR Performance • Strategic Advisory • Member Engagement

51 - 200 employees

💸 Finance

☁️ SaaS

Description

• A Digital Marketing Strategist is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, client engagement, and revenue growth. • This role involves analyzing market trends and client data, leveraging various digital marketing channels, and coordinating with cross-functional teams to achieve business objectives. • Create and implement data-driven digital marketing strategies to effectively reach target audiences and achieve business goals. • Plan, execute, and manage integrated digital marketing campaigns across multiple channels, including social media, email, search engine marketing (SEM), and content marketing. • Develop and oversee a content marketing strategy that engages target audiences, collaborating with content creators for high-quality, SEO-optimized content. • Create and implement social media strategies to build brand awareness and engage followers, managing accounts and responding to audience interactions. • Conduct keyword research and implement on-page and off-page SEO strategies to enhance organic search rankings and analyze website performance. • Develop and implement targeted email marketing campaigns to nurture leads and engage existing clients. • Leverage analytics tools to monitor the effectiveness of digital marketing efforts and prepare regular reports on performance, ROI, and key performance indicators (KPIs) for stakeholders. • Collaborate with internal teams for cohesive messaging across digital platforms, while coordinating with external agencies for specialized projects and campaigns as needed. • Stay updated on the latest digital marketing trends, tools, and best practices to drive innovation.

Requirements

• Bachelor’s degree preferred in Marketing, Communications, or a related field or related experience. • 3-5 years of experience in digital marketing, preferably in a similar role. • Proven experience managing digital campaigns and analyzing performance. • Strong knowledge of digital marketing channels, including email marketing, digital advertising, and search engine marketing. • Proficiency in using digital marketing tools and platforms. • Strong understanding of digital marketing and content strategy. • Excellent communication and organizational skills. • Strong project management skills, with the ability to coordinate and collaborate with internal and external stakeholders. • Proficient in digital marketing platforms and tools (e.g., Google Ads, LinkedIn Ads, Marketing Software). • Creative problem-solving skills with a focus on branding and design. • Knowledge of SEO and SEM principles. • A proactive, self-motivated attitude with the ability to stay current on digital marketing best practices and emerging trends.

Benefits

• Competitive Pay : We know your value and we’re not afraid to pay for it! • Time Off : Besides our competitive paid time off package, team members receive paid holidays and time off to volunteer for causes that are important to them. • Benefits : We offer a comprehensive benefits package, including all the necessities such as medical, dental, and vision. • Don’t need health insurance? No problem! An opt-out credit will be provided to you for waiving coverage. • Opportunity for you to make an impact on the people we serve! We’re all about people helping people!