Field Marketing Manager

January 24

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Cyera

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Cyera is a pioneering company focused on data security for enterprises, particularly in the realm of data discovery and risk management. Their innovative platform is designed to help businesses secure their data by providing critical insights into what data they have, where it's stored, who can access it, and identifying potential risks. Cyera offers a comprehensive suite of services including Data Security Platform Modules, Data Loss Prevention, Identity Access management, and Data Breach Readiness. The company's solutions facilitate compliance, minimize data breach impacts, and support business growth through secure data initiatives. Trusted by enterprises across various industries, Cyera empowers companies with speed and precision to protect their valuable data assets.

Data Security Platform • Data Security Posture Management • Discovery and Classification • Data Detection and Response • Data Access Governance

201 - 500 employees

🔒 Cybersecurity

🏢 Enterprise

📋 Description

• Who we are: The leading data security platform purpose-built for the cloud era • Our mission: Reinvent how businesses secure data, enable agile collaboration, and boldly pursue new business opportunities • Actively support quality pipeline development and brand awareness within region through field and channel marketing programs, events, and campaigns • Develop pipeline generation programs for large enterprise accounts • Create and deliver integrated marketing programs for target region, including digital marketing, Cyera events, 3rd party event sponsorships, direct mail, teleprospecting, etc. • Collaborate with sales to ensure optimization of pipeline coverage and alignment across territories • Partner with business development team on targeting and lead follow up prioritization and progression • Educate and enable sales team on new and planned marketing activities • Measure and analyze field marketing performance against target plan • Manage and balance regional field marketing budget and spend • Work with the regional channel team to develop co-marketing plans with partners and alliances • Improve waterfall metrics, including reach, conversion, velocity, value, and return • Develop and implement highly relevant messaging for single accounts and account clusters • Manage all event logistics including onsite management of events • Write and deliver marketing-quality emails, presentations and collateral • Exceptional event planning skills - including experience managing event contracts and execution

🎯 Requirements

• Minimum of five (5) years experience delivering enterprise Field Marketing excellence • Highly knowledgeable about demand generation and marketing best practices • Results–oriented with a passion for performance measurement and analytics • Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand • Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees • Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets • Experience developing regional and channel plans to support account-based marketing • Demonstrated ability to build highly effective working relationships with sales and marketing • Bachelor's Degree with a Marketing or Business focus preferred, but not required • Minimum of five (5) years experience delivering Field Marketing excellence • Ability to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements • Strong understanding of content creation to target audiences with a tailored messaging • Experience in segmentation analysis, budgeting and building business cases • Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration • Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI • How to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)

🏖️ Benefits

• Ability to work remotely, with office setup reimbursement • Competitive salary • Unlimited PTO • Paid holidays and sick time • Health, vision, and dental insurance • Life, short and long-term disability insurance