Marketing Manager

Yesterday

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IDERA Software

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Description

• Collaborate with business and technical teams to uncover insights for developing marketing and branding strategies to increase demand, and grow the brand’s presence in the market • Oversee and grow the marketing department • Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures • Develop key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable strategies and initiatives for marketing team • Lead development of marketing strategy through deep qualitative and quantitative research • Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations • Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales • Conduct meetings regularly with the team to review pipeline, resolve challenges, and brainstorm possible solutions, and provide training to ensure team is consistently performing above standard • Attend conventions, conferences, and trade shows, preparing engaging displays and collateral as needed, and provide post-event reports and analysis • Stay up to date on the product, market, competitors, and other noteworthy trends

Requirements

• Successful track record in senior marketing role with a technical product • Excellent leadership, communication, and decision-making skills • Experience in digital marketing, content marketing, events, and product marketing • Proven ability to plan and manage budgets • In depth experience pulling, manipulating, and analyzing quantitative and qualitative data to build a comprehensive strategy • Experience creating tracking tools and KPIs to monitor success • Experience shortening lead times and sales cycles