CRM Marketing Manager

5 days ago

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ecoATM Gazelle

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Retail Automation • Recycling and Refurbishing • Green Technology • Mobile Recycling • Software Development

201 - 500

Description

• Own and report on KPIs including email and SMS list growth and churn rates, transactions, site traffic, customer retention and LTV • Improve CRM KPIs through always-on iterative A/B testing • Develop an audience segmentation strategy to increase engagement through targeted messaging • Understand and outline the various marketing user journeys that exist in our customer base • Manage and optimize existing transactional messages and user flows including welcome series and referral campaigns as well as content and promotional marketing campaigns • Work alongside product and brand marketing teams to ensure clear messaging, brand cohesion and smooth user experiences onsite and at our kiosks • Bring a point of view on top ESPs and CDPs to work with and potentially integrate with; project manage any new integrations • Manage our CRM agency relationship to deliver on our objectives

Requirements

• BS/BA in marketing, business administration, or relevant field; MS/MA a plus • Minimum 3 years of CRM marketing experience • Experience working within email platforms and with ESPs • Keen understanding of customer segmentation, some level of SQL and experience with CDPs a plus • Knowledge of A/B experimentation best practices in CRM channels • Lightweight HTML and CSS skills • Ability to forecast and report on KPIs, strong abilities in Excel/Google Sheets

Benefits

• Base pay offered may vary depending on job-related knowledge, skills, and experience. • This position is also eligible for short-term and long-term incentives based on individual and company performance. • Learn more about ecoATM benefits here.