Marketing Manager

6 days ago

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The Floating School Indonesia

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Description

• Work closely and manage account relationships with university partners to understand specific needs and tailor marketing strategies accordingly. • Manage marketing projects for several university partnerships simultaneously. • Design and execute marketing campaigns to acquire new leads and nurture prospects through to becoming students for university partners. • Ensure website content is up-to-date, engaging, and aligns with brand standards. • Collaborate closely with the Enterprise sales, Admissions, and Community teams, as well as functional specialists on the Marketing team. • Utilize SEO best practices to increase organic traffic and improve search rankings. • Develop and implement social media strategies to enhance brand presence and engagement. • Create and curate content for various social media platforms (e.g., Discord, Twitter, LinkedIn, Instagram, Facebook, YouTube). • Work with performance marketing manager to plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Microsoft Ads, LinkedIn Ads, Youtube, and other relevant channels. • Monitor and analyze campaign performance, adjusting strategies to maximize ROI. • Analyze funnel performance and implement improvements based on data insights. • Ensure all content is consistent with brand voice, style, and messaging. • Track, analyze, and report on the effectiveness of marketing efforts using tools such as Google Analytics, social media insights, and email marketing software. • Provide regular funnel performance reports to senior management, highlighting key metrics and actionable insights.

Requirements

• Bachelor’s degree in Marketing or a related field or equivalent experience. • 3-5 years of experience in a marketing role, preferably in higher education or a related industry. • Proven experience in project management, website management, social media, paid advertising, and email marketing. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Proficiency in marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads, and email marketing software. • Ability to manage multiple projects and meet deadlines in a fast-paced environment. • Experience utilizing a number of tools including (e.g., Monday, Customer.io, Salesforce, Sprout Social). • Experience in Higher Education, Talent Acquisition, or Software industry is a plus. • Experience in both B2C and B2B is a plus. • MBA is a plus.