Field Marketing Manager - US Northeast

3 days ago

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Cyera

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Data Security Platform • Data Security Posture Management • Discovery and Classification • Data Detection and Response • Data Access Governance

201 - 500

Description

• Come join the company reinventing data security, empowering businesses to realize the full potential of their data. • As the leading data security platform purpose-built for the cloud era, Cyera’s mission is to reinvent how businesses secure data, enable agile collaboration, and boldly pursue new business opportunities. • Trusted by security teams at leading global businesses, our team is proving that data security is the next big thing in cyber. • You’ll get a first-hand look at how a fast-growing company builds a world-class brand and delivers world-class marketing programs of all types in supporting our field sales and account management teams. • The ideal candidate will be an all-out team player, but at the same time be a self-starter that is hands-on, driven, a great relationship builder, and someone who is passionate about owning a project from beginning to end.

Requirements

• Minimum of five (5) years experience delivering enterprise Field Marketing excellence • Highly knowledgeable about demand generation and marketing best practices • Results-oriented with a passion for performance measurement and analytics • Experience delivering engagement programs that ensure incredibly successful customers who continue to renew and expand • Proven success in executing programs and events that drive demand, deal acceleration, return, and deliver exceptional experience for our attendees • Content creation experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets • Experience developing regional and channel plans to support account-based marketing • Demonstrated ability to build highly effective working relationships with sales and marketing • Bachelor's Degree with a Marketing or Business focus preferred, but not required • Ability to clearly articulate a market-specific value proposition and tailor it to fit a variety of program requirements • Strong understanding of content creation to target audiences with a tailored messaging • Experience in segmentation analysis, budgeting and building business cases • Understanding of B2B sales cycle and how to identify opportunities to maximize demand creation, pipeline contribution and sales opportunity acceleration • Excellent grasp of marketing performance metrics management to ensure optimal program performance and ROI • How to market to a range of B2B buyers using a wide variety of offers (white papers, case studies, webcasts, digital marketing) and delivery mechanisms (email, call downs, direct mail)

Benefits

• Ability to work remotely, with office setup reimbursement • Competitive salary • Unlimited PTO • Paid holidays and sick time • Health, vision, and dental insurance • Life, short and long-term disability insurance