Director Product Marketing - Cyber Security

September 18

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501 - 1000

Description

• Develop a thorough understanding of the Pulse for Cyber Risk solution in order to effectively communicate our unique value proposition • Capture and understand the market needs and core use cases of our customers and communicate those needs to our product, sales, and engineering teams • Conduct market and competitive research, and provide recommendations on our product vision, strategy, naming, and brand positioning (Make us stand apart from other options) • Work closely with product and sales teams to craft engaging written and visual digital content (e.g., videos, blogs, web pages, infographics, presentations, white papers) that support the customer’s journey. • Be the keynote speaker for Cyber Product Marketing at key industry and company-wide events • Track content engagement and product adoption metrics to ensure we achieve high levels of engagement/adoption/success • Build our product marketing team around you as the business grows

Requirements

• BA/BS degree or equivalent practical experience, MBA is desired but not required • 5-7 years of experience in product marketing and 2-5 years of cybersecurity experience • Have a strong knowledge and understanding of the cybersecurity market and how multiple cybersecurity tools can be leveraged to detect, monitor, and respond to external risks • Experience in product positioning and messaging, with proven success at planning and executing GTM activities to increase sales conversion for technical software solutions • Experience collaborating with others to help build brand awareness and increase market share • Ability to understand complex technologies (AI, machine learning, security), their unique value proposition, and how to communicate that in a compelling way • Ability to listen, communicate, understand and prioritize your work

Benefits

• Comprehensive medical, dental and vision insurance plan options for employees, domestic partners and their dependents • Generous PTO, flexible sick days and remote working options • Paid parental leave and family forming benefits • Mental health benefits and support • Company equity (RSUs)​