SaaS Marketing Specialist

November 10, 2024

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DataPure

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DataPure is a company that specializes in providing comprehensive AI solutions with a focus on human-augmented AI, data collection, and process automation. The company offers an advanced platform that accelerates AI development through live human-in-the-loop processing, AI validation, and model training, supported by high-quality data labeling. DataPure's services cover a wide range of use cases including cashierless checkouts, natural language processing, warehouse automation, video processing, content moderation, and more. They help businesses scale and optimize AI implementations through customized tools for data annotation, monitoring, and workflow management. DataPure positions itself as a reliable partner for businesses looking to enhance their AI capabilities and go to market faster, particularly in sectors like retail, fitness technology, agricultural robotics, and medical AI.

Human Labor • Data Enrichment • Manual Tasks • Email Prospecting • Sales Growth

201 - 500 employees

🤖 Artificial Intelligence

🤝 B2B

☁️ SaaS

📋 Description

• Develop and execute strategies to drive SaaS subscription growth. • Conduct market research to identify trends, opportunities, and competitive positioning. • Collaborate with the sales team to create compelling subscription packages and pricing models. • Plan and implement effective LinkedIn marketing campaigns to increase brand visibility and engagement. • Build and maintain a strong LinkedIn company page presence, optimizing content for the platform. • Leverage LinkedIn advertising features to target key audiences and generate leads. • Develop and execute engaging social media campaigns on platforms such as Twitter, Facebook, and Instagram. • Analyze campaign performance metrics and adjust strategies for optimal results. • Monitor and manage the online reputation of our SaaS products. • Implement strategies to enhance positive reviews and address customer feedback. • Create persuasive and compelling copy for various marketing materials, including website content, email campaigns, social media posts, and advertisements.

🎯 Requirements

• Proven experience in SaaS marketing with a focus on subscription-based models. • In-depth knowledge of LinkedIn marketing strategies and best practices. • Strong understanding of online reputation management and the ability to navigate customer feedback effectively. • Exceptional copywriting skills with the ability to tailor messages to different target audiences. • Experience in running successful social media campaigns across multiple platforms. • Familiarity with marketing analytics tools to measure and report on campaign performance. • Bachelor's degree in Marketing, Business, or a related field. • Excellent communication and collaboration skills.

🏖️ Benefits

• Competitive salary and benefits package. • Opportunities for professional growth and development. • Work in a collaborative and innovative environment at the forefront of robotics technology.