Marketing Manager - HealthTech

November 12, 2024

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ClinicMind Platform for Full-Cycle Patient Care

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ClinicMind Platform for Full-Cycle Patient Care is a comprehensive healthcare technology provider offering a range of software solutions and services for medical practices. Their offerings include ONC-certified EHR systems, chiropractic software, practice management solutions, billing platforms, credentialing services, and patient engagement tools like patient portals and telehealth options. ClinicMind focuses on streamlining provider documentation, simplifying billing and payment processes, and enhancing the patient experience, helping healthcare practice owners optimize operations, increase revenue, and improve patient satisfaction. The platform provides customizable automation and support to meet the unique needs of single or multi-site practices, ensuring efficient and effective full-cycle patient care management.

EHR • Credentialing • Billing • Practice Management • Patient Portal

201 - 500 employees

⚕️ Healthcare Insurance

☁️ SaaS

📋 Description

• Implement the ClinicMind’s Land-and-Expand brand-compounding platform marketing strategy for selling multiple software products and software-enabled services. • Develop and continuously improve the ClinicMind branding and lead-generation process. • Develop ClinicMind Brand Story and Customer’s and Buyer’s journeys based on a deep understanding of the customer needs and behaviors and ClinicMind products and services. • Coordinate with sales, customer support, and product development teams to minimize customer acquisition costs and maximize customer value. • Assist the sales team in preparing for industry events and networking activities. • Build a marketing team, including brand coordinators, content managers, social media managers, SEO specialists, email marketing managers, demand generation managers, graphic designers/brand designers, PPC specialists, data analysts, channel marketing managers, webinar/event coordinators, website administrators. • Data-driven individual team member performance improvement SOP and continuous member training. • Leverage the Internet, G2, Capterra, SalesForce, Hubspot, and High Level for Data-driven marketing process management, including content creation and scheduling, engagement monitoring and analysis, Marketing KPI implementation and reporting, forecasting, and budgeting. • Analyze market trends and competitor activities to refine marketing strategy and implementation identify new market opportunities. • Stay updated on healthcare regulations and ensure all marketing activities comply with industry standards and company policies.

🎯 Requirements

• 5+ years of experience in HealthTech, BPO, RCM services, and reseller or franchise marketing or management in a global environment, spanning USA, India, and the Philippines. • Demonstrated success in developing and executing integrated marketing campaigns across multiple channels. • Strong analytical skills, with the ability to use data to inform marketing decisions and measure campaign effectiveness. • Excellent communication and relationship-building skills, with the ability to collaborate effectively with internal stakeholders and external partners. • Proven leadership skills, with the ability to manage and motivate cross-functional teams to achieve organizational goals. • A STEM undergraduate degree. • MBA in Marketing or Healthcare. • MUST HAVE: High comfort level working on Eastern Time Zone/US Shift. • Good internet access at home at least 25 MBPS. • Mobile Hotspot. • Laptop/Desktop of at least 16 GB.