Marketing Manager

October 11, 2024

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Portcast

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Portcast is a technology company providing real-time transportation visibility and predictive insights to enhance supply chain efficiency. Their platform offers advanced solutions such as container tracking, ocean vessel tracking, air cargo tracking, port congestion tracking, and shipping analytics. Portcast facilitates the automation of logistics operations through predictive ETAs, real-time data access, and analytics for logistics service providers, manufacturers, and technology companies, empowering them to optimize their supply chains and reduce costs.

Supply Chain • Logistics • Software

11 - 50 employees

🚗 Transport

☁️ SaaS

🔌 API

📋 Description

• About Us: Portcast is a venture-backed startup which predicts global trade flows to help logistics and shipping companies become more profitable. • We are a predictive analytics company that offers a fast-paced, innovative environment where you will be empowered to sell our AI-product to C-level executives. • We are customer-obsessed and are constantly working to provide our customers access to actionable and insightful data to build resilient supply chains. • Based in Singapore, and backed by leading VCs and senior industry advisors, Portcast is a team of young tech and industry talent building a game-changing product for the logistics and shipping industry. • As we scale to the next growth stage, we are seeking a passionate, self-driven Growth Marketing Manager who thrives in a fast-paced environment to develop and execute marketing plans that drive growth and lead generation, with a strong focus on SEO and digital marketing strategies. • About the role: As our Growth Marketing Manager, you will play a crucial role in driving our growth strategy by developing and executing marketing campaigns across various channels. • You'll specialize in SEO, growth tactics, and marketing automation to increase our brand visibility and conversion rates. • This is a hands-on role that requires creativity, data-driven decision-making, and the ability to adapt quickly in a high-growth environment. • You will collaborate closely with sales, product, and data to ensure marketing efforts align with business objectives.

🎯 Requirements

• A Bachelor’s or Master’s degree in Marketing, Communications, Advertising, Computer Science, Engineering, or a related field. • A minimum of 5 years of proven experience in a B2B SaaS marketing role, with a focus on growth marketing and SEO. • Expertise in SEO strategies and tactics, including keyword research, technical SEO, and performance analysis. • A strong understanding of digital marketing, growth strategies, and lead generation techniques. • Experience with Hubspot, marketing automations, and other technical tooling. A/B testing experience is a plus. • Proven experience in early-stage or high-growth startups. • The ability to think strategically, execute effectively, and manage multiple projects simultaneously. • A data-driven mindset with the ability to analyze performance metrics and make informed marketing decisions. • A passion for staying up-to-date with the latest SEO, digital marketing, and growth trends. • A self-starter mentality, with the ability to take ownership of projects from end to end and work autonomously to drive results.