Marketing Manager
October 11
Description
• About Us: Portcast is a venture-backed startup which predicts global trade flows to help logistics and shipping companies become more profitable. • We are a predictive analytics company that offers a fast-paced, innovative environment where you will be empowered to sell our AI-product to C-level executives. • We are customer-obsessed and are constantly working to provide our customers access to actionable and insightful data to build resilient supply chains. • Based in Singapore, and backed by leading VCs and senior industry advisors, Portcast is a team of young tech and industry talent building a game-changing product for the logistics and shipping industry. • As we scale to the next growth stage, we are seeking a passionate, self-driven Growth Marketing Manager who thrives in a fast-paced environment to develop and execute marketing plans that drive growth and lead generation, with a strong focus on SEO and digital marketing strategies. • About the role: As our Growth Marketing Manager, you will play a crucial role in driving our growth strategy by developing and executing marketing campaigns across various channels. • You'll specialize in SEO, growth tactics, and marketing automation to increase our brand visibility and conversion rates. • This is a hands-on role that requires creativity, data-driven decision-making, and the ability to adapt quickly in a high-growth environment. • You will collaborate closely with sales, product, and data to ensure marketing efforts align with business objectives.
Requirements
• A Bachelor’s or Master’s degree in Marketing, Communications, Advertising, Computer Science, Engineering, or a related field. • A minimum of 5 years of proven experience in a B2B SaaS marketing role, with a focus on growth marketing and SEO. • Expertise in SEO strategies and tactics, including keyword research, technical SEO, and performance analysis. • A strong understanding of digital marketing, growth strategies, and lead generation techniques. • Experience with Hubspot, marketing automations, and other technical tooling. A/B testing experience is a plus. • Proven experience in early-stage or high-growth startups. • The ability to think strategically, execute effectively, and manage multiple projects simultaneously. • A data-driven mindset with the ability to analyze performance metrics and make informed marketing decisions. • A passion for staying up-to-date with the latest SEO, digital marketing, and growth trends. • A self-starter mentality, with the ability to take ownership of projects from end to end and work autonomously to drive results.
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