Demand Marketing Manager

1 hour ago

🏈 Alabama – Remote

Although this job is listed in Alabama, this company may be open to hiring remote in other states.

💵 undefined58k - undefined97k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Daxko

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The Daxko Nation includes several distinct brands: Daxko, CSI Spectrum, Club Automation, AAC, GroupEx PRO, SugarWOD, and Zen Planner. Through these brands, we deliver comprehensive technology solutions and experienced services to health & wellness facilities. Since we began in 1998, we’ve grown to span 68 countries, 10,000 facilities and over 20 million members. Our customers rely on us to be the engine of their growth with deep insight, guidance, technology solutions, and exceptional experiences that make us the industry’s recognized #1 software provider.

software • nonprofit • YMCA • health and wellness organizations • software-as-a-service

501 - 1000 employees

💰 Private Equity Round on 2021-10

📋 Description

• Daxko is looking for a Demand Marketing Manager to develop and execute high-impact marketing programs that drive new business opportunities • In this role, you will own demand generation strategies, optimize marketing campaigns, and work cross-functionally to ensure our efforts translate into pipeline growth and revenue • If you thrive in a fast-paced, results-driven environment and have a passion for B2B marketing, this role is for you • Lead the planning, execution, and optimization of virtual events and webinars as key demand-generation tools • Manage Goldcast or similar virtual event platforms, ensuring seamless integration with Salesforce and marketing automation tools • Use Asana to coordinate event timelines, tasks, and cross-functional collaboration, ensuring deadlines and objectives are met • Design engaging virtual experiences that include live polls, Q&A, breakout sessions, and chat moderation to boost interaction • Analyze event performance using Salesforce and other analytics tools to track registrations, engagement, and post-event conversions • Work with internal and external speakers to develop compelling event content aligned with marketing goals • Partner with content, social, and paid marketing teams to promote virtual events effectively

🎯 Requirements

• 3+ years of experience in demand generation, virtual event marketing, or webinar production • Hands-on experience with Goldcast, ON24, Zoom Webinars, or similar virtual event platforms • Proficiency in Asana (or similar project management tools) for event planning and execution • Experience with Salesforce CRM to track and report event-driven pipeline and conversions • Strong analytical skills to measure virtual event ROI and optimize performance • Excellent organizational and communication skills, with the ability to manage multiple events simultaneously • Bachelor’s degree in Marketing, Communications, Business, or a related field • 2–4 years of relevant experience in demand generation marketing • 1–2 years of B2B marketing experience in a demand generation role

🏖️ Benefits

• Flexible paid time off • Affordable health, dental, and vision insurance options • Monthly fitness reimbursement • 401(k) matching • New-Parent Paid Leave • Casual work environments • Remote work