Senior Email Marketing Specialist

October 31

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Deako Lighting

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New Home Construction • Spec Homes • Multi-Family Homes • Smart Lighting • Smart Homes

11 - 50

Description

• Create and execute email marketing lifecycle programs and promotional campaigns that educate and convert homeowners • Monitor email metrics, analyze campaign performance, and provide insights for improvement • Manage our subscriber database, ensure compliance with email regulations, and resolve any deliverability challenges • Develop customer segmentation strategies to deliver personalized, targeted messages • Work closely with Creative, RevOps, and Inside Sales to create visually engaging email templates and deliver cross-functional marketing campaigns • Contribute to overall marketing strategies to boost customer acquisition, engagement, retention and revenue • Develop and implement new digital marketing channels as needed

Requirements

• 3+ years experience in email marketing • Experience with B2C and B2B email marketing strategy and at least one leading email marketing service provider (Hubspot, Braze, Salesforce, etc) • Strong analytical skills with ability to make data-driven decisions • Preferred experience with other digital channels (SMS, paid ads, website, app) • Strong understanding of email best practices, A/B testing, segmentation, and deliverability • Creative and innovative thinker • Detail-oriented with strong organizational skills • Adaptable and able to manage multiple projects simultaneously

Benefits

• Competitive Salary: $80,000-$100,000 annually, commensurate with experience and qualifications. • Stock Options: Your contribution to Deako’s success is acknowledged with stock options, aligning your interests with company growth. • Untracked PTO: We believe in work-life balance and trust you to manage your time effectively with untracked paid time off. • Comprehensive Health Benefits: Enjoy peace of mind with medical, dental, and vision coverage. Protect your future with life insurance and build savings with our 401K plan.