Global Marketing Program Director - Product & Solutions

2 days ago

🇺🇸 United States – Remote

🦀 Maryland – Remote

Although this job is listed in Maryland, this company may be open to hiring remote in other states.

💵 $136k - $219.7k / year

⏰ Full Time

🔴 Lead

📋 Program Manager

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dentsu Austria

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 1900

🤝 B2B

📱 Media

🏢 Enterprise

Description

• We are looking for an experienced and strategic Product Program Director to lead our global product marketing efforts and report to the Head of Global Product & Solutions Marketing. • You will oversee three Global Product Marketing Leads, ensuring the successful development of marketing strategies across our product portfolio. • Lead a team of three Global Product Marketing Leads - promoting a collaborative culture. • Become an expert on our advertising and marketing products, understanding features, benefits, customer needs, and industry trends. • Develop and implement comprehensive product marketing strategies that align with our goals - ensuring consistency across global markets. • Oversee market research to identify trends, customer needs, and competitive landscapes. • Use insights to guide product prioritization, positioning, and marketing strategies. • Guide the team in managing the entire product lifecycle, from brainstorming to launch and post-launch optimization - ensuring successful product introductions. • Work with product management, sales, and regional marketing teams to ensure cohesive marketing efforts. • Working with our Integrated Marketing Lead to ensure communication and cohesion across departments and regional teams. • Monitor goals to measure the effectiveness of marketing strategies. • Provide regular reports and insights to senior leadership. • Build relationships with product management team and business leaders. • Gather feedback to improve product offerings and marketing strategies. • Promote improvement and new ideas within the product marketing function - staying ahead of industry trends and best practices. • Manage and allocate marketing budgets, ensuring appropriate use of resources to achieve our goals.

Requirements

• Bachelor's degree in Marketing, Business, or a related field. • 7+ years of experience in product marketing within the advertising, marketing, or technology sectors. • Experience in the advertising and marketing industry, including trends in identity, data, technology, and AI. • Experience collaborating with product development and sales teams. • Expertise in translating complex technical features into clear customer benefits. • Experience interpreting data, producing insights, and optimizing marketing performance. • Proficient in using marketing automation, CRM tools, and digital marketing strategies.

Benefits

• A range of medical • dental • vision • 401(k) matching • paid time off • and/or other benefits