Technical Lead - Marketing Automation

October 20

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Digital Alchemy

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Customer Strategy • Customer Analytics • Campaign Management • Data Management • Database Marketing

201 - 500 employees

Founded 2003

🏢 Enterprise

Description

• Technical Lead in Marketing Automation at Digital Alchemy, responsible for technical consulting services. • Accountable for multi-channel data-driven marketing campaigns and liaising with stakeholders. • Lead delivery teams on marketing automation project implementations and define technical requirements.

Requirements

• Minimum 5 years experience working in data driven marketing automation utilizing platforms such as Unica, Salesforce Marketing Cloud, Adobe Campaign, Braze etc. • Minimum 2 years experience in implementing and operationalizing marketing automation capability in large organizations. • Experience working in multi-platform environments that require orchestration of data across different systems to enable marketing campaigns. • An understanding of systems integration would be ideal. • Experience working with integrations into various Database systems both on premise such as Teradata, Oracle as well as on cloud such as GCP, AWS environments. • Experience in using SQL to perform various analyses using data. • Experience in implementing solutions involving reporting solutions, BI dashboards such as Tableau, Power BI etc. • Experience in implementing solutions that involve Data Engineering using various data integration technologies such as file based integration, APIs etc. • Experience in both batch based as well as real time marketing solutions leveraging offline & online data. • Familiarity with programming languages such as Java, Python, PHP etc. would be beneficial. • Systems and business analysis skills, including delivery of high quality technical specifications and process documentation. • Consulting skills, including stakeholder management across technical and non-technical teams. • A background in managing multiple key projects or consultative work with a good track record of delivering success for a client or agency's business. • Pragmatic problem solver with a keen attitude to deliver business outcomes. • Excellent written and oral communication skills.

Benefits

• life insurance • Provident Fund • Digital nomad • In-house psychologist • business trip