Digital Onboarding, Inc.
Digital Onboarding, Inc. is a platform designed to help financial institutions enhance customer engagement and adoption of digital services. The company specializes in providing tools that enable banks and credit unions to streamline onboarding processes, foster customer relationships, and boost profitability through personalized marketing and automated solutions. With a focus on nurturing, cross-selling, and servicing, Digital Onboarding empowers users to efficiently adopt services like direct deposits and digital banking, ultimately improving customer satisfaction and engagement metrics.
Customer Onboarding • Digital Marketing • FinTech • SaaS • SMB
Product Marketing Manager
March 15
Digital Onboarding, Inc.
Digital Onboarding, Inc. is a platform designed to help financial institutions enhance customer engagement and adoption of digital services. The company specializes in providing tools that enable banks and credit unions to streamline onboarding processes, foster customer relationships, and boost profitability through personalized marketing and automated solutions. With a focus on nurturing, cross-selling, and servicing, Digital Onboarding empowers users to efficiently adopt services like direct deposits and digital banking, ultimately improving customer satisfaction and engagement metrics.
Customer Onboarding • Digital Marketing • FinTech • SaaS • SMB
📋 Description
• Help define the positioning of the Digital Onboarding engagement platform • Drive go-to-market strategy, messaging, and customer adoption • Define Ideal Customer Profile and key buyer personas • Plan and execute product launches, author marketing content • Conduct market research, analyze competitor activity
🎯 Requirements
• Experience in product marketing, preferably in B2B SaaS • Experience developing and executing GTM product launches • Experience conducting market research and competitive analysis • Proven track record developing positioning, messaging, and executing go-to-market strategies to drive product adoption • 2+ years of recent experience working with marketing automation platforms (preferred) • Experience marketing to banks, credit unions, or financial institutions (preferred) • Proven ability to simplify concepts and author informative and compelling content that resonates with key audiences
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