Associate Director - SEO Marketing

December 3

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Directive

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NOCOLOGY • IT Support • Web Design • Cloud Hosting. JoomConnect

11 - 50 employees

🔒 Cybersecurity

🛍️ eCommerce

Description

• At Directive Consulting, we're a performance marketing agency that specializes in working with SaaS and tech companies. • We've developed a unique marketing methodology called Customer Generation, which prioritizes generating SQLs and customers over traditional metrics like MQLs. • Our comprehensive range of services includes Paid Media, SEO, Performance Creative and Design, Video, Revenue Operations, and Strategy, all designed to help our clients hit their SQL targets consistently. • Associate Directors are the most important people at Directive. • They are directly responsible for both client and employee retention and their performance is directly reflected in our P&L. • Your goal will be to manage performance for our growing portfolio of clients, support your team of Strategists, and ensure our clients are feeling the value of our partnership. • Associate Directors should always be on the hunt for ways to incorporate new technology and methodologies into our content and SEO programs, such as generative AI and programmatic SEO. • You should also be curious about experimenting with new content formats, search environments and distribution channels. • Every great SEO & content marketing strategy lives or dies at the moment of approval. • It’s your responsibility to understand these moments and support your team of Strategists in earning a yes. • This individual must exhibit executive presence and exceptional communication skills, adeptly translating complex strategies into compelling narratives for marketing leadership and C-suite stakeholders.

Requirements

• A proven track record of success around implementing content marketing strategies and SEO principles including keyword research, on-page optimization, forecasting, strategic planning for content campaigns and content production, and best practices for AIO • Analytical insight and the ability to turn insights into action—leveraging audience data and industry knowledge to craft powerful campaigns backed by measurable results • Strong and dynamic communication skills - you are confident in client-facing situations and have experience owning relationships with key steak holders and C-Suite executives • Strong familiarity with industry tools such as Google Search Console, GA4, SEMRush, Ahrefs, Screaming Frog/crawling tools • Results-driven, resourceful, and always thinking of creative ways to extend a client’s reach and relevance • Proven organizational, project, and time management skills • Genuine enthusiasm for digital marketing, SEO and Content • Portfolio of organic strategies that have driven customer-generation • Experience pitching SEO and Content Marketing to B2B tech / SaaS clients and proven expertise in upselling, cross-selling, and securing renewals for partnerships • A passion for side quests - we are a team of innovators who are constantly looking for ways to work more efficiently, unearth new strategies, and be at the forefront of the industry so our clients can continue to excel • Must have agency experience • Has at least some B2B Tech SaaS experience

Benefits

• 🏠 We have a set living wage at Directive • 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents • 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace • 💪 Physical - Gympass • 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • 💰 Financial - Traditional and Roth 401(k) with a 3% company match • 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time • 🌴 Annual Anniversary Trip with peers and executive leadership for fun and entertainment!