Content Marketing
November 20
Description
• Directive Consulting is the performance marketing agency for SaaS and Tech companies. • We use Customer Generation (a marketing methodology developed by us). • We offer Paid Media, SEO/Content, CRO, and Video to our clients. • Creating comprehensive digital marketing strategies. • We’re always looking ahead to connect with talented professionals. • Seeking forward-thinking individuals who thrive in fast-paced environments. • Ready to explore future opportunities and be part of a team.
Requirements
• Develop and implement custom marketing strategies aligned with client goals and Directive best practices. • Utilize project phases, historical performance, and ongoing campaigns to optimize strategies over time. • Collaborate with Associate Directors (AsDs) to address roadblocks and ensure strategic alignment. • Craft creative briefs and ideate compelling content campaigns based on competitor and audience insights. • Apply proven frameworks such as LTV modeling, customer generation, share of SERP, and content production. • Analyze data from sources like Google Analytics, CRM systems, SEMrush, and Ahrefs to establish measurable client goals. • Collaborate with AsDs to review and finalize goals before presenting them to clients. • Oversee execution of strategies, ensuring tasks are assigned, tracked, and completed on time. • Utilize Asana to manage workflows, delegate tasks to specialists, and monitor progress. • Partner with content writers, designers, and project managers to deliver high-quality campaigns that meet client expectations. • Act as the main point of contact for clients, building strong, trust-based relationships. • Proactively communicate with clients about deliverables, timelines, and progress via Slack and regular meetings. • Keep internal leadership informed about roadblocks, growth opportunities, and account changes, such as strategy pivots or point-of-contact transitions. • Prepare and present regular updates on client strategy progress, including: • Bi-weekly meetings to review Net Success Metrics (NSM) and ongoing deliverables. • Monthly and quarterly reports summarizing campaign performance. • Bi-annual business review presentations highlighting key results and recommendations.
Benefits
• We have a set living wage at Directive • Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents • Benefits to Support the Whole Person: • Mental - Access to certified therapists through Spring Health, membership to Headspace • Physical - Gympass • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • Financial - Traditional and Roth 401(k) with a 3% company match • Bonus - Annual bonus based on tenure, which scales in total amount over time • Annual Anniversary Trip with peers and executive leadership for fun and entertainment!
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