Conversion Optimization Analyst
November 27
Description
• Own, lead and execute high-impact CRO strategies • Design and implement CRO strategies for diverse clients • Lead and run the day-to-day CRO strategy for multiple client accounts • Serve as a strategic partner, providing advanced guidance on CRO methodologies • Conduct CRO audits to assess clients’ strengths and weaknesses • Establish KPIs for conversion rate optimization • Make sound CRO recommendations while weighing client appetite for risk • Collaborate with other service lines to identify CRO opportunities • Drive cross-sells, upsells and referrals via client relationships • Travel to visit clients approximately once per year
Requirements
• 5 years experience working at a performance/digital marketing agency (3 years specific to CRO, B2B/SaaS is a plus) • Ability to develop strategies to enhance a client’s CRO • Equal parts competitive and curious; you’re a true problem-solver with proven success in leading strategic CRO initiatives • Significant client-facing experience in a digital marketing agency, skilled in managing complex relationships • Knowledge and experience with design-related softwares including Figma, Adobe Creative Suite, Unbounce, Webflow • Expertise with A/B and multivariate testing to analyze campaign performance data using CRO tools • Able to Identify new CRO growth opportunities for clients by analyzing existing messaging and copy • Active participant in CRO thought leadership, conferences, and networking events
Benefits
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • 100% employer-paid plan for you and a 50% employer contribution for your dependents • Access to certified therapists through Spring Health, membership to Headspace • Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care • Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge • Traditional and Roth 401(k) with a 3% company match • Annual bonus based on tenure, which scales in total amount over time
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