Director of Digital Programmatic Strategy
November 9
Description
• Directive Consulting is the global leader in SaaS marketing. • We use Customer Generation to focus on SQLs and Customers. • You’ll lead the Programmatic division in department growth, client performance & retention. • Develop and implement a programmatic strategy that aligns with business objectives. • Oversee execution, optimization, and reporting of programmatic campaigns. • Implement a data-driven approach to campaign analysis. • Lead, mentor, and develop a team of programmatic strategists. • Serve as the programmatic expert in sales pitches and client meetings. • Collaborate with cross-functional teams to enhance the programmatic product offering. • Oversee department budget, including staffing and resource requirements.
Requirements
• 5+ years of experience in programmatic advertising, with a minimum of 3 years in a leadership role within a performance marketing agency. • Proven track record in developing and managing high-performance programmatic campaigns across the B2B tech/SaaS space. • Deep knowledge of the programmatic ecosystem, including DSPs, ad exchanges, data providers, and measurement platforms. • Strong analytical skills, proficient in Excel/Sheets, Google Analytics, and other campaign analysis tools. • Excellent leadership, communication, and interpersonal skills. • Ability to thrive in a fast-paced, performance-driven environment. • Proactively cultivating innovation/disruption and can effectively integrate new ideas into ongoing processes. • Experience communicating as an executive sponsor of key accounts; exceptional customer service and communication with the C-Suite during key moments such as Annual Business Reviews or Renewal conversations • A dynamic performance-marketing mindset for B2B, a clear POV on what is needed to drive performance success and curiosity for what’s ahead in the Programmatic Space for B2B SaaS and Tech organizations.
Benefits
• Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle • Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents • Benefits to Support the Whole Person: • Mental - Access to certified therapists through Spring Health, membership to Headspace • Physical - Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care • Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave • Financial - Traditional and Roth 401(k) with a 3% company match • Bonus - Annual bonus based on tenure, which scales in total amount over time • Annual Anniversary Trip
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