Lifecycle Marketing Manager

January 21

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DOZR

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DOZR is an online heavy equipment rental marketplace that connects contractors with rental companies across North America. It allows rental businesses to list their equipment and create their own ecommerce WebStores or list on the DOZR marketplace. Customers can search and book construction and earthmoving equipment from various suppliers such as Bobcat, John Deere, Cat, and more, with transparent pricing and convenient online bookings. DOZR aggregates equipment pricing and availability, offering a simple and efficient platform for contractors to rent equipment online without physical locations. The company's services include rental equipment protection and customer support for all rental details.

Construction • Sharing Economy • Software • Equipment • Heavy equipment

51 - 200 employees

Founded 2015

🚗 Transport

🏪 Marketplace

☁️ SaaS

📋 Description

• Design and implement end-to-end marketing strategies across various channels (email, SMS and social etc.). • Analyze customer behavior and segmentation data to deliver targeted and personalized marketing campaigns. • Design, build, and deploy a variety of campaigns and automated flows (such as welcome sequences, abandoned cart sequences & post-purchase engagement, loyalty, & retention sequences) that meet business and marketing objectives • Collaborate with product, design, engineering and analytics teams to align marketing efforts with business goals and build an effective lifecycle marketing program across email and SMS • Implement testing & optimization opportunities including A/B or multivariate testing on email and SMS campaigns for maximum click-through and conversions • Utilize marketing automation tools (e.g., Knak, Marketo, Salesforce) to streamline campaign execution. • Oversee day-to-day email campaign execution, including content development, set-up, segmentation, scheduling, testing, tagging, deployment, and reporting/analytics • Monitor and report on key lifecycle marketing metrics, providing actionable insights to stakeholders. • Identify and implement strategies for customer retention, upselling, and cross-selling. • Stay updated on industry trends, tools, and best practices in lifecycle and retention marketing.

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field. • 4+ years of experience in lifecycle marketing, CRM marketing, or retention marketing. • Proficiency in marketing automation platforms (e.g., Knak, Marketo, Salesforce Marketing Cloud). • Strong analytical skills and experience working with data-driven marketing strategies. • Excellent project management skills with the ability to manage multiple campaigns simultaneously. • Creative thinking and problem-solving abilities. • Strong collaboration and communication skills across teams. • Experience with A/B testing and performance optimization. • Familiarity with customer segmentation and personalization tactics.

🏖️ Benefits

• Great Benefits • Employee Stock Options • Ongoing career development, we invest in you!