Content Writer
May 18
Description
• Conduct thorough research on industry-related topics utilizing a variety of online sources, interviews, and studies to gather relevant information. • Craft engaging marketing copy that effectively promotes our products and services, adhering to brand guidelines and target audience preferences. • Create well-structured drafts using Content Management Systems to ensure efficient content production and management. • Proofread and edit blog posts for accuracy, clarity, and coherence before publication, ensuring high-quality content. • Collaborate with editors to incorporate feedback and ensure the final content meets editorial standards and objectives. • Work closely with marketing and design teams to enhance articles with visually appealing illustrations and graphics. • Perform basic keyword research and implement SEO guidelines to optimize content for search engines and drive web traffic. • Promote published content on social media platforms to increase visibility and engagement with the target audience. • Identify customer needs and content gaps through analytics and feedback, proposing new topics and ideas to address them effectively. • Maintain consistency in writing style, fonts, images, and tone across all content channels to reinforce brand identity and messaging. • Update website content regularly to reflect changes in products, services, and industry trends, ensuring accurate and up-to-date information.
Requirements
• Excellent writing and communication skills with a keen understanding of marketing principles and audience engagement techniques. • Proficiency in using Content Management Systems and familiarity with basic HTML for website content updates. • Strong attention to detail and ability to adhere to deadlines in a fast-paced environment. • Knowledge of SEO best practices and experience in optimizing content for search engines. • Familiarity with social media platforms and strategies for content promotion and engagement. • Analytical mindset with the ability to interpret data and insights to inform content strategy and improvements. • Creativity and adaptability to generate fresh ideas and adapt writing style to suit different content formats and platforms. • Experience in content marketing or related fields is a plus. • A portfolio showcasing writing samples and demonstrating versatility and proficiency in creating compelling content.
Benefits
• Work from home
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