Director, Marketing Finance

February 28

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Athletic Greens

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Athletic Greens is a nutritional supplement company that produces AG1, a daily supplement aimed to support physical and mental health. AG1 combines over 70 ingredients into a convenient drink with the promise of delivering daily nutrition and replacing multiple individual supplements. It is formulated with multivitamins, multiminerals, gut-friendly bacteria, antioxidants, and whole-food-sourced nutrients, designed to aid digestion, enhance energy, support immune defense, and improve mood and mental focus. With a commitment to quality and research, the company ensures their product is safe, effective, and held to high standards, being certified by the Cologne List®. Founded in 2010, they continue to improve their formula based on scientific research and customer feedback. AG1 boasts numerous positive reviews for its taste and convenience in integrating foundational nutrition into daily routines.

whole food supplements • high quality supplements • healthy living • dietary issues • gut health

201 - 500 employees

Founded 2010

🧘 Wellness

📋 Description

• We are seeking a Director, Marketing Finance to own and manage the financial performance of our marketing efforts. • Reporting to the Senior Director, Growth Finance, this role would serve as the primary finance business partner and senior stakeholder to the marketing organization and span across both the growth acquisition and brand pillars. • You will own financial planning, forecasting and budgets for new customer acquisition and marketing investments and provide critical insights and recommendations that optimize marketing effectiveness and inform budget allocation. • This role requires a highly analytical and strategic thinker with deep expertise in financial modeling, performance measurement, and business partnering. • The ideal candidate has experience supporting high-growth marketing organizations, understands customer acquisition economics, and is adept at influencing stakeholders through data-driven insights. • Be a key thought partner VP Acquisition and CMO to develop and co-own strategic plans, forecasting models, and investment strategies, ensuring alignment with company objectives. Work closely with VP, Acquisition and channel managers to develop, understand, and track their execution against goals. • Own and enhance marketing financial models, providing clear insights into CAC, LTV and channel efficiency to help optimize performances at a portfolio level. • Collaborate with Data Science and Marketing teams to improve marketing measurement and insights. • Lead financial planning, forecasting, and scenario modeling for marketing spend across all channels, including paid media, partnerships, and brand initiatives. • Analyze and monitor performance metrics, identifying trends and opportunities to improve marketing ROI. • Collaborate with cross-functional teams to align marketing investment decisions with broader financial and operational strategies. • Drive process improvements and automation within financial reporting and marketing analytics.

🎯 Requirements

• 10+ years of experience in strategic finance, ideally in partnership with Growth of Performance Marketing organizations • Expertise in marketing finance, including measuring success on both performance/paid marketing investment and brand/awareness oriented investments • Strong proficiency in financial modeling, data analysis, and scenario planning. • Advanced knowledge of Excel/Google Sheets; experience with Tableau and SQL is a plus. • Ability to translate complex financial concepts into actionable insights for non-finance stakeholders. • Excellent communication and leadership skills - able to synthesize data and metrics to tell a compelling story, tailor content to different audiences and strong written and presentation skills. • Consumer eCommerce experience, preferably in a subscription-based business.

🏖️ Benefits

• Competitive compensation and performance-based incentive plans. • A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one. • A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team. • A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness. • A high-growth, dynamic environment with opportunities for your direct impact to be felt. • Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence). • In-person team meetups for optimal collaboration, team building and accelerating productivity. • A work environment and culture that is based on high performance, productivity and continuous improvement. • The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day. • Access to AG1 products and branded swag. • Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members. • All other benefits and insurances as required by law, based on your specific country of residence.