Chief Marketing Officer

19 hours ago

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DWS Group

WebsiteLinkedInAll Job Openings

Mutual Funds • Investments • Asset Management

1001 - 5000 employees

Founded 1960

💸 Finance

Description

• Chief Marketing Officer to drive user acquisition, engagement, and retention in the crypto DePin space and grow NodeShift to 200k followers per each social media. • Drive Growth Initiatives: Develop and execute user growth campaigns with a focus on attracting the correct audience, particularly traders, institutional traders and crypto users. • Campaign Execution: Be hands-on in managing Web3-focused marketing initiatives, such as community campaigns, Point Programs, Airdrops and incentivized user acquisition strategies, Co-promotions with exchanges and trading platforms. • Community and Partnerships: Build and engage a vibrant community of users and influencers while establishing strategic partnerships with professional trading firms, hedge funds, KOLs, and exchanges. • Web3 Marketing Expertise: Utilize Web3 tools and methods, including bounty programs, events, and collaborative marketing efforts. • Data-Driven Optimization: Set KPIs, analyze campaign performance using analytics tools, and adjust strategies to maximize impact. • Execution-Focused Role: Actively contribute to the hands-on execution of campaigns, working directly on deliverables rather than delegating to a team.

Requirements

• Proven Track Record: Demonstrated success in bringing DePIN protocols to market and driving user acquisition and retention through innovative campaigns. • Crypto Market Knowledge: Strong understanding of the crypto market and the DePIN ecosystem • B2C and B2B Expertise: Proven ability to navigate both consumer-facing growth strategies and B2B partnership development. • Experience with DePIN and KOLs: Background working with infrastructure projects, KOLs, exchanges, and other relevant ecosystem partners. • Hands-On Approach: Ability and willingness to execute campaigns directly, taking a lead role in the delivery of growth initiatives. • Community-Building Skills: Ability to build, nurture, and engage communities in the Web3 space.