Staff Marketing Data Analyst

October 8

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EarnIn

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mobile payments • financial services • Fintech • payroll • financial health

201 - 500

💰 $125M Series C on 2018-12

Description

Join the marketing analytics team to drive data-backed campaigns and measure performance • Work closely with the marketing team to drive efficient growth for EarnIn through analysis, experimentation, and operational rigor • Drive day-to-day performance analysis & provide both strategic and tactical recommendations across the marketing funnel • Establish measurement frameworks and drive reporting excellence across various marketing domains (e.g. performance, brand, full-funnel marketing) • Continuously upgrade and evolve marketing measurement methodology (attribution, MMM, experimentation) • Partner with marketing leads to identify, design, and execute on experimentation opportunities across new & existing marketing channels and campaigns • Monitor & proactively surface/troubleshoot any problems across the marketing funnel & drive resolution

Requirements

6+ years experience in marketing analytics/data science in a B2C role • Strong understanding of marketing attribution, MMM, LTV/CAC, and ROAS • Deep understanding of performance & measurement across key digital channels – e.g. Social, Search, Web, Television, App, etc. • Experience designing, running, and interpreting experiments. Practical knowledge of testing methodologies and frameworks • Expert experience with SQL and experience with Python or R • Ability to extract insights from large data sets & seamlessly translate into actionable recommendations across the consumer journey • Strong interpersonal skills and can work cross-functionally in team environments • Ability to establish and maintain excellent processes while allowing for creative thinking and flexibility in ambiguous situations • Bachelor's, Master’s or PhD degree in an analytical discipline or equivalent industry experience • Curiosity and passion for deeply understanding analytical problems and translating this to stakeholders • Prior experience managing performance marketing channels is a bonus • Experience with full-funnel marketing/brand measurement is a bonus • Experience in applied econometrics, forecasting, building regression models is a bonus • Experience in Fintech is a bonus

Benefits

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