Senior Manager - Growth, Crypto

March 3

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Echo Research

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Echo Research is a company that focuses on providing analytical insights and market research services to help businesses and organizations understand trends, consumer behavior, and market dynamics. With a commitment to delivering high-quality data and actionable strategies, Echo Research aims to empower clients with the information they need to make informed decisions.

Media Evaluation • Social Media Monitoring • Brand Reputation Analysis • Market Research • Stakeholder Insight

51 - 200 employees

Founded 1989

🤝 B2B

📋 Description

• Echo Base is a private holding company pursuing special situation control investments in the digital assets space. • Its global crypto team possesses deep experience in both the scaling of new ventures and the restructuring of complex assets. • Echo Base seeks to leverage operational and technical synergies across its portfolio companies to drive innovation. • We seek a highly motivated Senior Manager, Growth to join our dynamic team and report to the VP of Growth. • This role is critical to driving user and revenue growth by conceptualizing and strategizing new growth opportunities, programs and campaigns that drive new user acquisition, engagement and retention. • Develop and own growth initiatives such as referral programs, affiliate marketing, viral campaigns to be used in the product and various channels such as email, socials, community etc. • Develop product-led growth strategies to improve product adoption. • Manage all growth programs and campaigns across multiple channels and product lines. • Adopt a data-driven approach to all experimentation. • Aligns all campaigns and program goals with company’s overall growth targets. • Collaborates with other teams to ensure smooth execution. • Report success, failures and next steps of any initiative/campaign using a data-driven approach. • Monitors and optimizes programs for better performance. • Responsible for ideating and creating the strategy for growth programs. • Hypothesize about potential campaigns and growth strategies, run experiments, and test different tactics to find what works best. • Oversee the planning, development, and rollout of growth programs ensuring that milestones are met and teams are aligned.

🎯 Requirements

• Bachelor's Degree in Marketing, Business, Communications, Economics, or a related field (often required). • 3-5 years of experience in running campaigns across different channels (paid search, social media, email marketing, etc.). • Proven success in building and scaling referral programs, affiliate marketing programs, or other customer-driven growth initiatives. • Good understanding and experience of other marketing/growth functions as well as other marketing channels. • Experience in the web3/blockchain space is preferred. • Experience working with cross-functional teams, including product, engineering, and sales, to drive integrated growth programs. • A/B testing experience and running data-driven growth experiments to optimize campaigns and program performance. • Data analysis: Comfort with analyzing key performance indicators and/or developing those KPIs if none are prescribed.