Senior Analyst - Marketing Effectiveness

2 days ago

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Ebiquity plc

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Marketing ROI & Effectiveness • Multi-Channel Analytics • Media Auditing & Benchmarking • Pitch Management, Contracting & Compliance • Media Measurement

501 - 1000

Description

• The role sits within our Advanced Analytics department, who help advertisers get the best returns on their marketing and promotional spend. • You’ll be responsible for delivering accurate and appropriate models, and interpret the analysis to create concise, insightful customer communications. • Deliver accurate and appropriate analytic models using the tools and processes as advised by team leaders • Interpret the analysis to create concise, insightful customer communications (presentations, documentation etc) • Continually develop marketing effectiveness knowledge and expertise • Contribute to team goals and profitability, by producing work to timetable

Requirements

• 1-3 years’ experience in Big Data analysis, econometrics and Marketing Mix Modelling (MMM) • At least a Bachelor's Degree in Mathematics, Statistics or Economics (with a strong focus on econometrics) • Good knowledge of media, marketing, pricing and promotions, ideally with a consultancy, media agency or media owner • Numerate & analytical skills • Competent with Excel, PowerPoint and Word • Ideally you have had experience with Eviews, R or Sequel, any programming skills would be advantageous • Be able to communicate in a professional environment • High level of English required

Benefits

• Competitive salary • Flexibility to work from home (required office present for training) • Training and Development Opportunities • Summer schedule July - Sept 6 hour work day on Fridays (9.00 – 15.00) • Birthday day off • A company focus on wellbeing and work life balance including initiatives such as mental health support and regular health and wellbeing activities