Marketing Manager, Americas

2 days ago

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Description

•Are you a passionate technology marketer looking for a new opportunity? Would you like to make a difference in schools through Education Technology? •As the Marketing Manager responsible for the Faria brand and wider Americas marketing, you will own and elevate our brand to new heights. •You will work closely with our VP of Americas, Product Managers, Sales team, Customer Success and Professional Development teams, and as part of the larger Marketing function. •This marketing role is focused on generating leads and driving customer acquisition. •Critical analysis and thinking, leading to go-to-market strategy and planning to drive demand generation, corporate marketing, customer retention and cross-sell expansion for our Faria platform and Americas marketing. •Work within the Global Marketing team, reporting to the Global Head of Demand Generation to coordinate marketing strategy and plans. •Report on marketing activities and constantly improve marketing efforts to optimise return on investment and the quality of leads generated. •Build a deep understanding of our learning platform, customer pain points (jobs to be done) and synthesise and apply insight of international education trends in order to refine and improve our product positioning and marketing.

Requirements

•3+ years of B2B marketing experience is a prerequisite. •Understanding of education, the Learning Management System market, and/or EdTech/SaaS is highly preferred. •Utilising methods and processes to drive demand generation to support the sales pipeline. •Proven ability to plan and execute product communications & marketing that resonates with international educators by solving their pain points and challenges (jobs to be done). •Mastery of marketing automation tools including Hubspot, CRM and lists & data management, and optimising cohort-based conversion funnels. •Strong spoken & written communication for copywriting review. •Innate design sense with meticulous attention-to-detail and ability to build on existing Style Guides with on-point brand consistency. •Ideally a BA in Marketing or Communications. •Strong Project Management process in a Marketing capacity with understanding & empathy for ‘jobs-to-be-done’ among international educators. •Ability to translate Sales and Support feedback into thoughtful communication & marketing plans with consistent marketing collateral (PPTX, Videos, Campaigns). •Ability to learn quickly, to absorb and apply complex curriculum updates, and to effectively build on your past experience in international education to impact schools, educators & students. •Matrix management and influencing skills and experience.

Benefits

•$90,000 - $115,000 annual salary* •PTO for vacation (16 days, increasing with tenure), sick (10), holidays (11) and other life events •Medical, dental, vision, life and disability insurances •Monthly health and wellness allowance •401(k) & Roth Retirement Plans, Faria offers a 3% match up to 6% of employee invested funds •Company AT&T wireless plan •Professional development activities & budget •Various employee recognition programs and company sponsored social events •Unlimited books budget