Digital Marketing Executive

August 11, 2024

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eduCLaaS

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eduCLaaS is a digital skills accelerator aimed at bridging the digital skills gap for a productive work life. It delivers Competency Learning as a Service (CLaaS), providing on-demand, competency-based education through a blended-learning approach. The platform focuses on cultivating essential digital competencies and job-specific skills using a 70:20:10 learning model that integrates on-the-job training and real-life projects to enhance the employability of both experienced and inexperienced individuals. eduCLaaS collaborates with various stakeholders across sectors to promote lifelong learning and digital transformation in the workforce.

51 - 200 employees

📚 Education

🏢 Enterprise

🤖 Artificial Intelligence

📋 Description

• This is a remote position. • eduCLaaS is looking for a driven Digital Marketing Executive who will work with the regional marketing teams, supporting teams, and vendors to launch campaigns on time and on budget, with a focus on lead generation, social media and digital presence. • You should have a hunger to always learn and grow as an individual. • Additionally, you should have a strong interest in becoming that all-rounder digital marketer that has cutting-edge knowledge of marketing tools, strategies, and hands-on experience so as to deliver a holistic integrated digital marketing campaign. • Responsibilities include :​ • Primarily support our Marketing Lead and regional marketing teammates in achieving quarterly plans through day-to-day milestones. • Manage the implementations, execution, optimization, and reporting of campaigns that tap on channels such as email, web, social media, google ads, etc. • You will be part of the discussions on marketing strategy and future planning over time. • Campaigns will be measured based on aligned conversion metrics, ROI and other KPIs to achieve lead generation goals, and as a team we will work towards optimizing of user funnel. • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

🎯 Requirements

• Have a Bachelor’s degree in Marketing or relevant field. • Have 1-3 years of digital marketing/communications experience • Must be familiar with marketing landscape and demographics in India • He/she be experienced in running campaigns in India for 1-3 years • Be up to date with latest trends and technologies in digital marketing overtime. • Has decent technical knowledge in digital marketing. • Has decent program and stakeholder management skills. • Is highly adaptable and comfortable with change. • Has a constant appetite to learn and grow as an individual. • Have decent knowledge of analytics/ metrics, B2B marketing, and lead generation. • Have previous experience with marketing to a B2B/B2C audience. • Have strong HTML programming language knowledge, and is keen to pick up CSS.