Digital Marketing Manager - eCommerce

August 9

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We believe all eCommerce brands should be able to trust their data to make better decisions

Google Analytics • Conversion Optimization • eCommerce • Data Analysis • User Experience

11 - 50

Description

• Manage organic social networking, with a focus on engagement. • Manage third-party advertising on Google Ads (search network, YouTube), LinkedIn, Shopify, and Meta, with a focus on performance and optimization. • Explore and test new advertising channels to expand reach and improve ROI. • Ideate, create, and manage ad creatives to drive engagement and conversions. • Collaborate with content writers to ensure ad copy aligns with the overall content strategy. • Work closely with the design team to develop and communicate new ad design ideas. • Partner with external agencies and vendors to ensure alignment with marketing goals. • Create and maintain high-converting landing pages to support marketing campaigns. • Evaluate, report on, and continuously optimize ad performance based on key metrics.

Requirements

• 3+ years of experience in end-to-end ad development, including strategy, messaging, design, and production. • Demonstrated success in managing campaigns for trial-based, product-led growth organizations. • Excellent copywriting and editing skills with a keen eye for detail. • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Experience with eCommerce platforms like Shopify. • Proficiency in marketing automation tools and CRM systems. • Strong leadership and facilitation skills, with a history of personal initiative. • Ability to manage multiple projects simultaneously.

Benefits

• Health benefits, company-paid long-term disability, voluntary short-term disability, company-paid Life and AD&D insurance, voluntary supplemental Life insurance (employee/spouse/child), and health and dependent care flexible spending accounts all effective the first day of the month following the month of hire. • Free Virtual Medical Visits for employees and dependents enrolled in a medical plan. • Quarterly enrollment 401(k) Savings and Investment Plan with 50% company match up to 6% of the employee contribution. 100% vested in only 3 years! • Paid Time Off (PTO) • Paid Holidays • Employee Assistance Program