Events Marketing Lead

September 17

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Elite Technology

WebsiteLinkedInAll Job Openings

software • legal • practice management • financial management • professional services firms

501 - 1000

Description

• We are looking for a dynamic and experienced Events Marketing Lead to join our team and lead our in-person and virtual events strategy. • This person will be responsible to plan, execute, and manage various types of events including trade shows, prospecting events, conferences, and networking webinars to drive engagement and generate leads. • Create and implement a comprehensive event marketing strategy that aligns with business goals, sales objectives and budget requirements. • Manage the event marketing budget to stay within plan, ensure cost-effective use of resources, and maximizing ROI. • Plan, coordinate, and manage all aspects of trade shows, prospecting events, conferences, and networking webinars. • Develop the event strategy for each event including success targets, engagement and lead capture activities, thought leadership initiatives, and onsite and pre & post show promotions. • Ensure seamless execution of all aspects of agreed upon events from event strategy to engagement activities to brand visuals to post-event follow-up. • Develop and build engaging event content including presentations, promotional materials, and follow-up communications that positively represent our brand and strengthen our market leadership. • Track and analyze event performance metrics/results against planned targets and objectives, providing recommendations for future events. • Deliver ROI summary reports, insights and recommendations for each event and the full year strategy to inform strategy and budget adjustments. • Provide ongoing reporting and updates to key stakeholders on programs, activities, and results. • Coordinate with external vendors and partners to ensure high-quality event execution. • Negotiate contracts and manage vendor relationships. • Work closely with GTM, Product & Global Services teams to ensure events support overall business goals and sales objectives, and drive lead generation. • Work closely with our external Premier Delivery and strategic partners to showcase our shared innovations and market leadership. • Organize and lead planning and/or pre-show prep meetings with key stakeholders and our event attendees. • Collaborate and coordinate with members of the Marketing team to promote events on social media, email, web, etc. • Build and maintain relationships with key industry partners, sponsors, and vendors. • Continuously seek new and innovative ways to enhance event experiences and engage the target audience.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field. • Minimum of 3-5 years of experience in B2B event marketing, with a proven track record of successful event planning and execution. • Proficiency in event management software, virtual event platforms, data analysis tools, and digital marketing techniques. • Extensive experience in creating impactful presentations using Microsoft PowerPoint. • Excellent written and verbal communication abilities. • Strong project management and organizational skills. • Innovative thinker with a passion for creating unique and impactful event experiences. • Ability to multitask and manage multiple events simultaneously. • Ability to adapt to changing circumstances and handle unexpected challenges during events. • Willingness to travel to support domestic and/or global events.

Benefits

• 100% remote work, with the ability to go to a WeWork in Escazú • PTO • 2 Elite Mental Health Days per year • Annual Incentive Plan • 14 Paid Costa Rica Holidays • Comprehensive medical, dental, and vision benefits • Life Insurance