Marketing Data Science Manager

4 days ago

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Description

• Lead the analytics of customer lifecycle campaigns and customer behavior • Design and carry out experiments to test and measure marketing campaign effectiveness • Develop and validate statistical models to measure the effectiveness of various marketing activities • Analyze pools of data to discover trends, patterns, or correlations • Work with business partners to transform customer understanding into measurable business results • Present findings on customer behavior and actionable recommendations to multiple audiences • Establish KPIs to demonstrate an increase in lead generation and sales • Build automated dashboards and campaign readout presentations

Requirements

• 5-7 years of experience using data mining/analytical methods, preferably in marketing optimization • Experience evaluating various types of marketing campaigns • Hands-on experience with statistical analysis, data mining and other analytical techniques • Hands-on experience with data gathering/management/manipulation • Bachelor’s degree in mathematics, statistics, economics, data science, or equivalent • Strong working knowledge of statistical software and programming (R, Python, SAS preferred) • Expertise in SQL and Python to join and transform data into workable datasets • Self-starter able to adapt to changing conditions/requirements • Ability to work under tight deadlines • Clear and effective communication at various levels of the organization • Master’s degree in mathematics, statistics, economics, or data science preferred

Benefits

• Medical, dental, vision and life insurance • Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup • Tuition reimbursement up to $5,250/year • Business-casual environment that includes the option to wear jeans • Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year • Paid volunteer time — 16 hours per calendar year • Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA) • Business Resource Groups (BRGs) - internal networks that rally around common interest, experiences and identities