Content Marketing Specialist

November 5

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ENGAGE LEARNING INC

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Description

• Contribute to the development of the marketing plan and strategies related to e2L and its associated brands • Produce marketing long and short-form copy and engaging content to promote e2L and its products • Create blog posts, resources, and case studies about K-12 education topics • Plan and coordinate various events such as workshops, conferences, webinars, and in-person events; optimizing sales enablement by developing event collateral • Develop and curate engaging content for social media platforms • Assemble, write, and edit information strategic organizational communication • Management of strategic association memberships and participation • Collaborate with the marketing team to create and maintain an effective social media schedule • Generate new ideas and ways to tell the engage2learn story and our partner district’s stories across multiple channels • Support marketing and sales efforts by creating content and campaigns to promote e2L services and products • Conduct market research and recommend effective strategies • Monitor and maintain marketing data and reporting as needed • Other duties as assigned

Requirements

• Bachelor’s degree from an accredited institution in Communications, Marketing, Public Relations, or related field • Three years experience in communications, marketing, public relations, or journalism OR Any equivalent combination of education and experience • Experience in Marketing/Communications within K-12 Education and/or Ed Tech products and services preferred • Strong understanding of customer and market dynamics and requirements • Ability to think creatively, translating ideas and visual concepts into compelling copy • Experience in marketing automation and CRM system • Experience in marketing data analytics and tools preferred • Experience maintaining and organizing digital marketing assets and campaigns • Ability to understand historical, current, and future trends in digital content and social media • Ability to synthesize and filter through detailed information, make appropriate decisions and know when to escalate issues

Benefits

• 401K • Health Insurance • 6 weeks of PTO per year