DeFi Marketing Lead (Liquid Staking, L&B)

June 5

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Entangled Labs

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Exploring the boundary between consciousness and the fabric of reality$1. .$1

Consciousness research • Mobile apps • R&D • APIs

2 - 10

Description

• Lead the strategic planning and execution of the launch of liquid staking and lending&borrowing solutions from both marketing and PR perspectives, ensuring comprehensive positioning and compelling messaging that resonates with the target audience • Develop and implement a comprehensive communication delivery strategy encompassing various mediums such as X, YouTube, web outlets and portals, maximising reach and engagement • Utilise analytics and data-driven insights to track performance metrics and optimise exposure, including identifying optimal posting times and content strategies • Come up with and process creative, disruptive marketing and branding ideas and concepts • Drive cross-functional initiatives aimed at user growth, collaborating closely with technical, product, and external partners to brainstorm innovative ideas and conduct thorough analyses to support business expansion efforts • Ensure brand consistency and messaging alignment across all communication channels, effectively resonating with the target audience while safeguarding the integrity of the brand identity

Requirements

• Minimum 4 years of experience with web-based products, with at least 2 years in sr marketing roles within DeFi projects (CEXes are not DeFi) • Experience leading teams of 5+ people • Native or bilingual proficiency in English • In-depth knowledge of USPs of popular products such as Uniswap and Lido • Personal experience dealing with crypto assets • Expertise in growing user bases using the latest technology and tools • Portfolio of disruptive/degen marketing campaigns • Ability to create, drive, and execute marketing strategy effectively • Located in EMEA or Asia to accommodate team business hours

Benefits

• Competitive compensation package including token allocation • Flexible working hours • Opportunity to join an ambitious start-up revolutionising a multi-billion dollar industry • Voice in shaping the company's direction as part of the founding team • Collaborative and supportive work environment with remote teams across different time zones • Growth opportunities and career advancement within a rapidly expanding international start-up