Email Marketing Specialist

April 3

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ePromos Promotional Products

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ePromos Promotional Products is a company that specializes in providing a wide range of customizable promotional products. They offer various items including bags, technology accessories, drinkware, apparel, pens, and wellness products. ePromos is committed to delivering high-quality products at competitive prices, backed by a satisfaction guarantee. The company ensures an easy ordering process with the help of trained Brand Consultants and offers a low-price guarantee. They aim to support businesses in their marketing efforts by providing personalized and branded products that help keep the brand top of mind for customers and clients.

promotional products • promotional items • branded merchandise • tradeshow giveaways • employee gifts

51 - 200 employees

Founded 1998

🛒 Retail

🤝 B2B

🛍️ eCommerce

📋 Description

• Develop and execute comprehensive email marketing strategies aligned with business objectives such as lead generation, customer acquisition, retention, and engagement • Manage all aspects of email campaigns from conception to analysis, including template design, call-to-action, and content creation • Refine segmentation strategies to deliver targeted and personalized email content, enhancing user engagement and conversion rates • Implement and optimize email automation workflows to efficiently nurture leads and maximize customer lifecycle value • Oversee and lead the execution of all email campaigns via HubSpot platform • Utilize analytics to monitor and evaluate email campaign performance, providing actionable insights for optimization • Ensure integrity of subscriber databases, implement growth strategies, and ensure compliance with email regulations and best practices • Conduct regular A/B tests to experiment with new ideas and improve email campaign performance metrics • Collaborate closely with other departments and partner teams like content and design to ensure an integrated marketing approach • Stay updated on the latest email marketing trends, tools, and technologies, experimenting with new techniques to enhance the email marketing program.

🎯 Requirements

• Extensive experience with major email marketing platforms, preferably HubSpot • Strong understanding of customer segmentation, database management, and email technologies • Proficiency in analytics and email marketing metrics, with the ability to derive meaningful insights • Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines • Strong writing and editing skills with attention to detail • Knowledge of HTML/CSS for email design preferred • Excellent customer service skills • Organizational and time management skills • Superior verbal and written communication skills • Independent self-starter with the ability to prioritize and work within established guidelines while maintaining confidentiality

🏖️ Benefits

• Competitive Compensation Package • Medical, Dental, Vision, Life and Ancillary product options • HSA and FSA • Traditional and Roth 401(k) with employer matching contributions • Paid Time Off with Holidays • An engaging work life with life balance • Growth opportunities • 100% remote workforce