Email Marketing Specialist

August 29

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Description

• Develop and execute comprehensive email marketing strategies aligned with business objectives such as lead generation, customer acquisition, retention, and engagement • Manage all aspects of email campaigns from conception to analysis, including template design, call-to-action, and content creation • Refine segmentation strategies to deliver targeted and personalized email content, enhancing user engagement and conversion rates • Implement and optimize email automation workflows to efficiently nurture leads and maximize customer lifecycle value • Oversee and lead the execution of all email campaigns via HubSpot platform • Utilize analytics to monitor and evaluate email campaign performance, providing actionable insights for optimization • Ensure integrity of subscriber databases, implement growth strategies, and ensure compliance with email regulations and best practices • Conduct regular A/B tests to experiment with new ideas and improve email campaign performance metrics • Collaborate closely with other departments and partner teams like content and design to ensure an integrated marketing approach • Stay updated on the latest email marketing trends, tools, and technologies, experimenting with new techniques to enhance the email marketing program.

Requirements

• Extensive experience with major email marketing platforms, preferably HubSpot • Strong understanding of customer segmentation, database management, and email technologies • Proficiency in analytics and email marketing metrics, with the ability to derive meaningful insights • Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines • Strong writing and editing skills with attention to detail • Knowledge of HTML/CSS for email design preferred • Excellent customer service skills • Organizational and time management skills • Superior verbal and written communication skills • Independent self-starter with the ability to prioritize and work within established guidelines while maintaining confidentiality