Marketing Specialist

18 hours ago

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Escalon Services, LLC

WebsiteLinkedInAll Job Openings

Finance • Bookkeeping • HR • Accounting Services • Benefits

1001 - 5000 employees

Founded 2006

💸 Finance

👥 HR Tech

💰 Private Equity Round on 2022-10

Description

• The Marketing Specialist is responsible for implementing comprehensive marketing communication strategies that effectively promote the organization's products, services, and brand. • This role involves collaborating with cross-functional teams, managing communication channels, and ensuring consistency in messaging to enhance brand visibility and drive business objectives. • Create compelling and engaging content for various channels, including websites, social media, press releases, and marketing collateral. • Collaborate with the content team to produce high-quality materials that resonate with the target audience. • Cultivate and maintain relationships with key media outlets and strategic partners • Coordinate and manage press releases, media interviews, and other publicity efforts. • Implement digital marketing initiatives, including email campaigns, social media, and internal social advocacy programs. • Analyze digital metrics to measure the effectiveness of campaigns and make data-driven recommendations. • Create various marketing automations to enhance productivity and allow for better lead lifecycle tracking. • Facilitate effective communication within the organization, ensuring employees are informed and aligned with marketing goals. • Develop and distribute internal communication programs

Requirements

• 3+ years as a marketing specialist or similar title • Experience as a B2B copywriter, experience with startups and small businesses helpful • Experience working with outsourced copywriter or content creation teams • Proficiency in marketing software (Specifically HubSpot Marketing Hub, and Sales Pro) and analytics tools (e.g., Google Analytics). • Must be able to create and deploy automated email campaigns • Must be able to build and report on HubSpot Dashboards & Reports • Strong understanding of social media platforms and digital marketing trends. • Understanding of marketing and sales processes. • Excellent communication, organizational, and project management skills. • Creative mindset with a keen eye for detail and design. • Strong attention to detail and quick learning ability • Strong analytical skills and ability to leverage data to inform marketing decisions. • Proven ability to work effectively in a collaborative team environment and build strong relationships with cross-functional partners • Excellent written and verbal communication skills, with the ability to craft compelling email content that resonates with target audiences • Experience with graphic design tools (Adobe Creative Suite or Canva, ZoomInfo, Zoom Webinars, MS Teams, Monday.com & Zapier for integration) • Knowledge of HTML/CSS for email marketing or website updates. • Familiarity with CRM systems and lead management tools.

Benefits

• Medical, Dental and Vision options • Life and Disability • STD/LTD • 10 Paid holidays each year • Flexible PTO • 401K Retirement Plan • Incentive compensation